Latest News

Back to Latest News back

 

Ticketmaster and Snapchat offer consumers new way to discover upcoming live entertainment events

Ticketmaster and Snapchat offer consumers new way to discover upcoming live entertainment events
February 17, 2022

Ticketmaster and Snapchat have launched a new way to discover upcoming live entertainment events, with the global ticketing agency partnering on an innovative experience within the Snapchat app.

The first-of-its-kind Map Layer and in app Mini not only matches Snapchatters with events they might like based on their indicated preferences, but allows Snapchatters to swipe left and right on upcoming shows, and even discover events nearby, right there where they are already finding their friends on Snap Map.

The move follows an announcement last week that the Live Nation company would combine with experience industry technology company Redeam to enable tourists to buy tickets to concerts, sporting fixtures and other events when they book their trips on global travel websites.

Introducing the Snapchat link, Dan Armstrong, Executive Vice President of Distributed Commerce at Ticketmaster, advised “Ticketmaster builds partnerships and product solutions that put our clients’ live events in front of the most engaged, likely ticket buyers.

“Working with Snap enables us to deeply engage a new generation of event goers. Discovering a cool show on your Snap Map, and sharing it with your friends via the Ticketmatcher Mini, provides a whole new way for us to help artists, teams and venues connect with this important demographic.

“Live events are inherently social and with this partnership we are able to incorporate social connectivity from the very beginning of event discovery to purchase through the experience at the show or game.”

How it works:

  • To get started, Snapchatters need to Ticketmatcher Mini through the Rocket Icon in Chat.
  • There, Snapchatters will be prompted with a brief survey to gauge their taste.
  • Then, they will be shown suggested upcoming shows based on their preferences with users able to swipe left and right to browse.
  • Once a Snapchatter has found something they like, they can see if their Snapchat friends have matched with the same event as well and kick off a conversation through the Snapchat Camera straight from the Mini.
  • Snapchatters can even invite their Snapchat Friends and start a guest list right then and there via chat or post directly to their story to express their interest - all without leaving the app.
  • Snapchatters will also be able to peruse upcoming events at venues nearby through a new Layer on Snap Map, a highly popular feature within Snapchat that reaches more than 250 million Snapchatters each month.
  • To purchase tickets, Snapchatters will go through a seamless flow directing them to checkout on Ticketmaster.com

The partnership is first time a partner has been integrated to Snap Map through its new Layers technology, marking an important milestone for Snap Map as a product.

Related Articles

10th February 2022 - Ticketmaster and Redeam partner to offer tourists the chance to purchase live event tickets as they book trips

1st December 2021 - Ticketmaster and Moshtix announce joint ticketing partnership with Big Top at Luna Park Sydney

25th November 2021 - Live Nation announces further Asia Pacific expansion with appointments of experienced leaders Guy Ngata and Richard Tsuchida

20th October 2021 - Jim Kotsonis named Regional Vice President at Ticketmaster Asia Pacific

5th October 2021 - Ticketmaster commissions two-part film series promoting Australia’s path to the return of live events

4th October 2021 - Ticketmaster and Marvel Stadium extend multi-decade partnership

1st October 2021 - Ticketmaster technology helps deliver successful AFL finals series

17th June 2021 - ASM Global and Ticketmaster expand international strategic partnership

10th June 2021 - Safety measures introduced by Ticketmaster and Australian Open ensured a successful event

27th February 2021 - Live Nation confident of future shows despite major revenue fall

22nd October 2020 - Ticketmaster Australia and New Zealand announce new leadership appointments

25th April 2020 - Ticketmaster to honour refunds to all cancelled or postponed shows and events

14th February 2020 - AFL and Ticketmaster move to scrap ticket booking fees at Melbourne’s Marvel Stadium

13th February 2020 - Ticketmaster expands Asian operations in Taiwan and Singapore

8th February 2020 - Ticketmaster Australia selects 10 local artists predicted for success in 2020

21st November 2019 - Ticketmaster fans name Come from Away as Australia’s 2019 Ticket of the Year

7th November 2019 - Ticketmaster to fund ticketing technology upgrade for NRL’s Sea Eagles

21st October 2019 - Ticketmaster and YouTube to connect music fans to upcoming concerts

13th June 2018 - Snapchat and SeatGeek introduce app-based ticket purchase integration

1st May 2014 - Australian Institute of Fitness becomes first fitness brand to dive into Snapchat


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

Advanced Aquarium Technologies

Advanced Aquarium Technologies (AAT) is a world leader in the design, construction, and operation of landmark public aquariums. Led from Queensland, AAT has delivered aquarium projects in over 25…

read more

Attractions / Consultants / Design / Parks / Zoos

 
 

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

Mattioli

Gianni Mattoli Director 0412 360 378 E: gianni@mattoli.com.au E: marketing@mattioli.com.au Tony Aloi National Operations Manager 0425 762 864 E: tony@mattoli.com.au MEL · SYD · ADE…

read more

Aquatics / Recreation / Safety / Technology

 
 

SportEng

ABOUT SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business