AUSTRALIAN WATERSLIDES AND LEISURE
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…
read moreTicketmaster and Snapchat have launched a new way to discover upcoming live entertainment events, with the global ticketing agency partnering on an innovative experience within the Snapchat app.
The first-of-its-kind Map Layer and in app Mini not only matches Snapchatters with events they might like based on their indicated preferences, but allows Snapchatters to swipe left and right on upcoming shows, and even discover events nearby, right there where they are already finding their friends on Snap Map.
The move follows an announcement last week that the Live Nation company would combine with experience industry technology company Redeam to enable tourists to buy tickets to concerts, sporting fixtures and other events when they book their trips on global travel websites.
Introducing the Snapchat link, Dan Armstrong, Executive Vice President of Distributed Commerce at Ticketmaster, advised “Ticketmaster builds partnerships and product solutions that put our clients’ live events in front of the most engaged, likely ticket buyers.
“Working with Snap enables us to deeply engage a new generation of event goers. Discovering a cool show on your Snap Map, and sharing it with your friends via the Ticketmatcher Mini, provides a whole new way for us to help artists, teams and venues connect with this important demographic.
“Live events are inherently social and with this partnership we are able to incorporate social connectivity from the very beginning of event discovery to purchase through the experience at the show or game.”
How it works:
The partnership is first time a partner has been integrated to Snap Map through its new Layers technology, marking an important milestone for Snap Map as a product.
10th February 2022 - Ticketmaster and Redeam partner to offer tourists the chance to purchase live event tickets as they book trips
1st December 2021 - Ticketmaster and Moshtix announce joint ticketing partnership with Big Top at Luna Park Sydney
25th November 2021 - Live Nation announces further Asia Pacific expansion with appointments of experienced leaders Guy Ngata and Richard Tsuchida
20th October 2021 - Jim Kotsonis named Regional Vice President at Ticketmaster Asia Pacific
5th October 2021 - Ticketmaster commissions two-part film series promoting Australia’s path to the return of live events
4th October 2021 - Ticketmaster and Marvel Stadium extend multi-decade partnership
1st October 2021 - Ticketmaster technology helps deliver successful AFL finals series
17th June 2021 - ASM Global and Ticketmaster expand international strategic partnership
10th June 2021 - Safety measures introduced by Ticketmaster and Australian Open ensured a successful event
27th February 2021 - Live Nation confident of future shows despite major revenue fall
22nd October 2020 - Ticketmaster Australia and New Zealand announce new leadership appointments
25th April 2020 - Ticketmaster to honour refunds to all cancelled or postponed shows and events
14th February 2020 - AFL and Ticketmaster move to scrap ticket booking fees at Melbourne’s Marvel Stadium
13th February 2020 - Ticketmaster expands Asian operations in Taiwan and Singapore
8th February 2020 - Ticketmaster Australia selects 10 local artists predicted for success in 2020
21st November 2019 - Ticketmaster fans name Come from Away as Australia’s 2019 Ticket of the Year
7th November 2019 - Ticketmaster to fund ticketing technology upgrade for NRL’s Sea Eagles
21st October 2019 - Ticketmaster and YouTube to connect music fans to upcoming concerts
13th June 2018 - Snapchat and SeatGeek introduce app-based ticket purchase integration
1st May 2014 - Australian Institute of Fitness becomes first fitness brand to dive into Snapchat
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