AusLeisure

Ticketmaster Australia and Moshtix have today announced a long-term ticketing partnership with landmark Sydney venue, Big Top at Luna Park Sydney.

This joint partnership - the first of its kind for the both Live Nation Entertainment ticketing companies - will see the Big Top Sydney utilise the combined world class technology and marketing reach of both Ticketmaster and Moshtix as its reserved seat and general admission ticketing solution.

Across its annual calendar of reserved seat events, Big Top Sydney will continue to access Ticketmaster’s ever-expanding suite of technology and advanced marketing tools. These include a real-time event day dashboard and real-time reporting software, all backed by the flexibility and security of Ticketmaster’s digital ticketing solutions. Moshtix will provide ticketing for Big Top Sydney’s general admission events, delivering self-service tools for both event organisers and fans, as part of a fully digital customer journey.

Big Top Sydney will also benefit from Ticketmaster’s extensive reach via several exclusive partnership integrations with Facebook, Spotify, YouTube, Snapchat and more, all designed to connect fans to the artists they love where they are most engaged.

Announcing the partnership, Luna Park Director, Warwick Doughty stated “this partnership brings together one of Australia’s best live entertainment venues with the leading global ticket sales and distribution provider - providing fans with industry-leading ticket services and seamless access to the artists and shows they want to see at Big Top Sydney.”

In a joint statement, Moshtix Managing Director, Harley Evans, and Ticketmaster Australia Managing Director, Gavin Taylor, added “the Ticketmaster and Moshtix teams are both really excited to be part of this unique new relationship that will give more flexibility and choice to Luna Park hirers and their fans. Our goal is to provide the best service to those that already know and love this celebrated venue, while enlisting our unrivalled reach to hit a whole new audience as well. We can’t wait to get started.”

The Big Top Sydney is one of Sydney’s most-popular, multi-purpose, mid-sized entertainment venues.

Located within Sydney’s Luna Park with a 2,950 capacity, it has hosted top-tier international and Australian artists including Soundgarden, The Prodigy, Bruno Mars, Kylie Minogue, Nick Cave & The Bad Seeds, Queens of the Stone Age, Rita Ora, Dua Lipa, The Saboteurs and Hilltop Hoods.

The flexible venue also hosts a variety of events including combat sports, ballroom dancing, ballet, and exhibitions.

Images: Luna Park Sydney (top) and the Big Top (below, credit: Fabritecture).

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