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Technogym secures agreement to supply equipment for 138 clubs and 70 new openings in Saudi Arabia
Technogym has announced they have signed an exclusive agreement with Fitness Time - the largest fitness club chain in Saudi Arabia and the United Arab Emirates - for US$50 million over five years, to supply its state-of-the-art equipment and digital solutions.
Fitness Time has more than 2600 employees and 138 active clubs and a pipeline of at least 70 new openings in the next five years.
Fitness Time facilities will feature Technogym’s products and digital solutions, such as Artis Line - Technogym’s unique connected smart equipment range dedicated to cardio and strength training that joins ease-of-use and comfort with the highest level of performance and user engagement - and Excite Line Treadmills, Varios and Bikes. To offer their members the possibility to “train like an athlete”, Fitness Time have chosen Skill Line created thanks to Technogym’s experience as official supplier to the Olympics and to the best athletes in the world.
The cooperation of the two leading brands – that share the same mission: to steer society towards a healthier and wellness lifestyle and encourage people to move more regularly - will define a new standard for the industry in Saudi Arabia. This partnership will allow Fitness Time to consolidate its leadership both in terms of accessibility and level of innovation and will provide a platform for Technogym to be the leading fitness equipment and digital technology brand in the region.
Leejam Sports Company (the Owner and operator of Fitness Time Clubs) Chief Executive Justin Musgrove advises “we are delighted to be partnering with Technogym in what we consider to be the very best in Fitness Equipment and Technology. Fitness Time sets a new benchmark for quality and value, with its mission to be the best and favourite Health Club chain in the region.”
Technogym founder and Chief Executive, Nerio Alessandri adds “on behalf of the entire Technogym team we are really proud of this partnership with a leading brand like Fitness Time that is not only contributing to elevate the level of innovation in the industry but also shares with us the social mission of promoting wellness as an opportunity to create a better world based on people’s health. Business wise, this partnership means a lot to us and will allow to consolidate and further strengthen Technogym leadership in a fast growing area like Middle East, both in connected smart equipment and digital technologies."
Click here to contact Technogym Australia via their entry in the Australasian Leisure Management Supplier Directory.
Image top: Fitness Time Saudi Arabia and image above Technogym's Excite Line Treadmills
9th November 2020 - Technogym’s global campaign to promote exercise gets underway
12th August 2020 - Technogym launches new outdoor fitness concept
21st July 2020 - Technogym’s Nerio Alessandri says ‘gyms are safe’
12th May 2020 - Technogym to stage Let’s Move for a Better World Day on 16th May
2nd April 2020 - Partnership announced between Technogym and IRONMAN
12th March 2020 - Technogym postpones Let’s Move for a Better World campaign
20th January 2020 - Technogym helps Mandarin Oriental Jumeira Dubai secure award
31st December 2019 - Technogym launches 2020 Let’s Move for a Better World campaign
24th April 2019 - Technogym showcase new CLUB 4.0 concept
22nd March 2019 - EVH secures Technogym communications and marketing account
16th October 2018 - Bounce to open first female-only trampoline park in Saudi Arabia
14th June 2018 - Technogym powers Cockburn ARC’s fitness facility
20th January 2018 - Technogym named Pyeongchang Winter Olympics official Fitness Equipment Supplier
23rd October 2017 - Technogym to host Global Wellness Summit in 2018
16th October 2017 - Technogym launches new indoor training solution for cyclists
5th September 2017 - Global wellness brand set to launch new centres in Saudi Arabia
28th April 2017 - Technogym signs on as Gold Coast 2018 official equipment supplier
21st April 2017 - Technogym to showcase the SKILLROW at The Fitness Show
17th March 2017 - Fitness First Middle East to open women-only gyms in Saudi Arabia
15th February 2017 - Saudi Arabia to start granting licences for female gym operations
23rd December 2016 - Technogym’s SKILLMILL wins 2016 Good Design award
6th October 2016 - Technogym unveils the world’s first range of connected strength equipment
30th April 2013 - Women’s sports clubs apply for licences in Saudi Arabia
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