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Technogym postpones Let’s Move for a Better World campaign

Technogym postpones Let’s Move for a Better World campaign
March 12, 2020

Technogym has advised that it has taken “the difficult decision to postpone” its Let’s Move for a Better World social campaign, due to have been held this month, as a result of restrictions relating to Coronavirus outbreaks place in different countries.

Advising that the event will now be held from 5th to 24th October, Technogym released a statement explaining that “more than ever, (we stand) alongside fitness and wellness operators to support them dealing with the current scenario with digital technologies.”

Technogym stated that the decision resulted from feedback from many fitness club operators in different countries.

Let’s Move for a Better World is an initiative that leverages Technogym’s technology and connected equipment to motivate people around the world to join their local fitness club, to move more and more regularly, and to donate their movement for a social cause.

At its seventh edition, the Let’s Move for a Better World campaign in 2020 has registered an unprecedented success with over 1600 clubs already registered in 46 countries.

With this strong facility involvement, Technogym estimates that up to 500.000 people will take part in the campaign.

Technogym also points out that digital technologies offer operators additional ways to stay connected and to continue managing their members’ training experience remotely, citing research that shows that when members have the possibility to train outside the club they will be more loyal to the club in the mid to long term, even if for a period of time they cannot attend.

Technogym’s Mywellness team will provide free consultancies to all operators willing to learn more about digital technologies and opportunities to connect with members outside the facility.

Click here to register here to take part in a free webinar and to get in touch with Technogym’s Mywellness team.

Technogym has also withdrawn from next week’s IHRSA Convention in San Diego, USA.

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6th March 2020 - IHRSA publication seeks Fitness Industry support for Global Goals

12th February 2020 - Coronavirus continues to impact China’s sports events

1st February 2020 - Fitness First Singapore advises that claims of club closures due to Coronavirus are ‘bogus’

27th January 2020 - Tokyo 2020 Olympic and Paralympic games appoints Technogym as official fitness equipment supplier

20th January 2020 - Technogym helps Mandarin Oriental Jumeira Dubai secure award

31st December 2019 - Technogym launches 2020 Let’s Move for a Better World campaign

6th December 2019 - Undercard fitness boutique challenges clients with Technogym Skillmill

24th April 2019 - Technogym showcase new CLUB 4.0 concept

3rd April 2019 - Technogym movement campaign attracts record participation

22nd March 2019 - EVH secures Technogym communications and marketing account

4th March 2019 - Newcastle’s The Forum launches first Technogym SKILLATHLETIC training facility in Australia

20th February 2019 - Australia team wins 2018 sales performance award at Technogym global business meeting

9th January 2019 - Technogym’s Let’s Move For a Better World social campaign returns for 2019


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