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Global wellness brand set to launch new centres in Saudi Arabia
Global beauty and wellness brand VLCC is set to launch operations in Saudi Arabia in a deal with locally-based healthcare and information technology company Cigalah.
Under the agreement, VLCC will launch its wellness centres in Saudi Arabia, starting with Red Sea post city of Jeddah, building on its current Middle East portfolio where it operates 20 wellness centres across the UAE, Oman, Bahrain, Qatar and Kuwait.
VLCC centres will be equipped with the latest US-FDA and European-CE standard compliant appliances and will offer the very latest in scientific weight management programs while the agreement will also see VLCC sell its range of skin care, hair care and body care products in the region.
The company said it plans to set up six VLCC wellness centres in the Kingdom in the next three years, with the Jeddah centre scheduled to open by November, with a total investment of about US$8 million.
VLCC Group Chairman Mukesh Luthra explained “we have been in the (Arabian Gulf) region for a decade and it has been a successful and satisfying journey.
"We have been very keen to enter the Saudi market with our VLCC wellness centres for some time now and look forward to working to address the issues of obesity and overweight, which is increasingly become a public health hazard.”
Luthra expressed concern that Saudi Arabia has one of the world’s highest prevalence rates of overweight and obesity.
Earlier this year authorities in Saudi Arabia began issuing licences for women-only fitness facilties.
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