AusLeisure

A collaboration between QSport, the Active Queenslanders Industry Alliance, Fitness Australia, Outdoors Queensland and ActiveXchange, will see the development of ‘Active QLD Eye’.

Bringing together key stakeholders from aquatic sports to field sports, along with indoor and outdoor sports, outdoor education, fitness, health and wellness through the support of steering groups led by Fitness Australia, QSport and Outdoors Queensland, the innovative, Queensland specific product is under development courtesy of a Queensland Department of Tourism, Innovation and Sports ACTIVE KIT (Knowledge, Innovation, Technology) grant.

The project will see sport, fitness providers, camp operators and like-minded organisations come together to put participation data at the forefront to help guide infrastructure, service and program investment across the state to ultimately tackle the ActiveKIT challenges of increasing physical activity participation of Queenslanders and strengthening the capability of organisations within the ‘active’ industry including financial health and workforce capability.

Introducing the initiative, QSport Chief Executive, Peter Cummiskey advised “we chose ActiveXchange’s as our lead on this project given the SportsEye platform has already brought together state governments, local councils, and national and state sports organisations to better understand participation, membership and attendance data points alongside wider community profiling.

“ActiveXchange brings significant experience to the Active Industry, having already brought together millions of members and participants and together, we will collaborate with the sector to harness technology and data, grow the knowledge and visibility of the Queensland fitness, sport and active recreation industry.”

Noting that by embracing technology and data Active QLD Eye will allow organisations to have a deeper understanding of the needs of Queenslanders, Fitness Australia Chief Executive, Barrie Elvish added “leveraging Active QLD Eye will allow us to expand our knowledge and visibility of the impact and opportunity Queensland fitness providers have on the health and active lives of Queenslanders as we rebound from COVID.

“Only 41% of children are sufficiently active in Queensland, while there is a slight increase in the adult population with 60%, we’d like to see more Queenslanders moving, more often through physical activity.”.

Once delivered, Active QLD Eye will enable state-level organisations to produce data on membership of aquatic, recreation and sports clubs; facilities and usage across the state as well as helping guide future infrastructure, service and program investment across Queensland.

Organisations interested to learn more about the project can email: intelligence@activexchange.org

Related Articles

10th November 2021 - Unvaccinated NRL players banned from playing or training in Queensland and Victoria

8th November 2021 - 22% of Australia gym goers cancelled their membership due to COVID-19

3rd November 2021 - Community Club vouchers offered to boost Queensland vaccination rates

21st October 2021 - 2021 Fitness Australia Award winners announced

7th October 2021 - Queensland Academy of Sport to double funding for swimming

7th October 2021 - ActiveXchange announces Karen Slabbert as Head of Product, ANZ

21st September 2021 - ActiveXchange to stage free masterclass on how facilities can rebound from COVID

16th September 2021 - As vaccination rates increase ActiveXchange advises of COVID trends to empower decision making

10th September 2021 - SportWest announces data partnership with ActiveXchange

8th September 2021 - Regional Queensland secures NRL finals

25th August 2021 - ActiveXchange partners with Sport and Recreation ACT to inform sector

23rd August 2021 - ActiveXchange’s data on facility reopening to feature at Virtual Fitness Summit

24th July 2021 - Paralympics Australia aims for 2032 Brisbane Games to deliver societal change

22nd July 2021 - Australian Sports Commission welcomes Brisbane hosting 2032 Olympics and Paralympics

11th May 2021 - ActiveXchange partners with Royal Life Saving to deliver water safety data

29th April 2021 - Australian College of Physical Education and ActiveXchange announce partnership agreement

29th March 2021 - ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up

15th March 2021 - Queensland community sport looks to bounce back with winter competitions

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

6th November 2020 - Australian gym goers spend an average of $79 a month on memberships

24th September 2020 - Aquatic, fitness and sport facilities headed for membership crisis

29th March 2019 - Partnership looks to community sport and active recreation alignment

27th January 2018 - Industry figures recognised in Australia Day Honours

31st July 2013 - Confederation of Australian Sport looks to revive industry advocacy role

5th July 2013 - Community sport focus for state sport federations

5th March 2010 - Queensland outdoor adventure standards launched

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.