Insurer Allianz to continue naming rights deal for new Sydney Football Stadium

March 22, 2022

The new Cox Architecture-designed Sydney Football Stadium in the NSW capital’s Moore Park will be known as Allianz Stadium, with the global insurance company to continue its partnership with the venue as its inaugural naming rights partner.

With the new $828 million venue now in the final stages of completion, the deal continues Allianz’s naming rights of the venue which it began in 2012 and continued until it ceased operations and demolition began in 2019.

Explaining that the sponsorship continues the company’s affiliation with the stadium precinct, Allianz Australia Managing Director, Richard Feledy advised “Allianz has been supporting Australians for over 100 years, and 2022 marks the tenth anniversary of our initial commitment to the original Allianz Stadium. We’re very proud to be associated with this world-class venue which will offer an unmatched fan experience in one of the most iconic sporting precincts in the world.

“Allianz Stadium, here in the heart of Sydney, is the latest important addition to the Allianz global family of stadiums. Through our stadium partnerships, we are committed to bringing communities together to enjoy an array of sport, international concerts and important cultural events.”

Venues NSW and Allianz Stadium Chief Executive, Kerrie Mather added “we’re so excited to continue our long-standing relationship with Allianz Australia as the naming rights partner of Sydney’s brand new, world-class venue in Moore Park - Allianz Stadium.

“The former Allianz Stadium site has hosted some of our state’s most famous events from a Socceroos clash with Diego Maradona’s Argentina, sold-out Bon Jovi, Pearl Jam, Taylor Swift, Coldplay and U2 concerts, to historic Wallabies, Matildas, Sydney FC, Roosters, Waratahs, Rugby World 7s, State of Origin and US College Football encounters.

“We can’t wait to welcome crowds to the new Allianz Stadium to help create new life-long sporting, entertainment and cultural memories for the millions of fans expected to visit the new venue each year.”

The new Allianz Stadium, sited in the Sydney Cricket Ground precinct, will continue to be the home ground of the Sydney Roosters, Sydney FC and NSW Waratahs mens and womens teams.

The venue will also expects to host national team fixtures across all codes and attract the biggest national and international performers, artists, acts and events, including the 2023 FIFA Women’s World Cup.

Allianz Stadium has been designed to set a new standard for stadium sustainability. Approximately 87% of construction and demolition waste has been recycled while its lightweight roof structure uses 40% less steel than a typical venue of the same size. Fans can travel sustainably too, with electric vehicle charging points, bicycle parking, light rail and bus stops, and a two-kilometre pathway from Central Station.

Allianz Stadium in Sydney joins Allianz’s family of seven stadiums around the world, with partnerships also in Germany, America, Austria, Italy, Brazil and France.

The venue is on track to open in time for the 2022 NRL Finals series.

Images: Render of the new Sydney Football Stadium now in the final stages of completion (top) and the return of is Allianz Stadium branding (middle). Images courtesy of Venues NSW.

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24th November 2021 - AAMI renews naming rights for Melbourne Rectangular Stadium

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29th September 2021 - Ahead of NRL Grand Final Suncorp extends naming rights deal for Brisbane’s Suncorp Stadium

21st September 2021 - Bankwest Stadium gains new naming rights as part of CommBank investment in Western Sydney

20th September 2021 - Sydney Football Stadium redevelopment to see car parking moved from Moore Park’s grass

30th March 2021 - Video shows construction progress on new Sydney Football Stadium

12th January 2021 - Insurer Allianz begins eight-year worldwide Olympic and Paralympic partnership

5th August 2020 - Construction work underway at new Sydney Football Stadium

14th May 2020 - Builder warns of delivery delay with new Sydney Football Stadium

18th December 2019 - Sydney Football Stadium builders announced as costs blowout

9th August 2019 - NSW Government shortlists two firms ‘capable’ of building of new Sydney Football Stadium

15th March 2019 - ‘End of the Road’ for legal obstacles aimed at halting demolition of the Sydney Football Stadium

6th March 2019 - NSW Opposition leader vows to sack SCG Trust board over Allianz Stadium rebuild

9th March 2019 - Sydney Football Stadium demolition to resume after court rejects injunction extension

12th October 2018 - Cox Architecture announced as winning designer for new Sydney Football Stadium

22nd September 2018 - Allianz Stadium set for last ever sporting fixture

24th November 2017 - NSW Government confirms massive rebuilding plans for Allianz and ANZ Stadiums

24th June 2015 - Allianz Stadium Master Plan works to benefit from NSW Budget allocation

30th January 2015 - Waratahs to call Allianz Stadium home for 15 years

30th September 2013 - SCG and Allianz Stadium to become Australia’s first connected venues

24th May 2013 - Naming rights sign in place at Allianz Stadium

1st March 2012 - SFS re-named Allianz Stadium

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