Genesis Health and Fitness partners with industry influencer Mel Tempest

August 24, 2021

As part of a range of changes taking account of consumers’ shifts in behaviour, Genesis Health + Fitness has announced that it is partnering with fitness business influencer Mel Tempest.

As a well-regarded expert in the industry with over 20 years’ experience, Tempest - whose own Ballarat club joined the Genesis franchise network in 2019 - will not only consult on key projects including the group’s adding further wellness options through the introduction of Reformer Pilates, and updating its group exercise programs, but will also share them with her 220,000 online audience - made up of fitness enthusiasts, owners and entrepreneurs - through inviting Genesis Health + Fitness to take part in her monthly podcasts, The Gym Owners Fitness Business Podcast and The Women’s Leaders Fitness Business Podcast.

Discussions through Tempest’s 10 social media pages and Ignite Fitness Business events will also feature in the partnership.

Commenting on the partnership, Genesis Health + Fitness Chief Executive, Ian-Jensen-Muir stated “we see this partnership with Mel - who in addition to being a well-regarded expert in the industry, is part of our network of Genesis Health + Fitness franchisees - as being a great opportunity to work together to engage with the health and fitness industry and take part in key conversations on what’s currently happening in our industry.”

Welcoming her additional role, Tempest (pictured) added “my skill and passion are to advance businesses through innovation, technology and programming. In partnering with Genesis Health + Fitness, I’m thrilled and excited about the positive impact we can create in the health and fitness industry together as a team.”

Mel Tempest writes on the contradiction of overseas interest in Australian fitness at a time of unprecedented stress in a feature in the latest (number 145) issue of Australasian Leisure Management.

19th August 2021 - Fitness clubs shut and with no ‘take away’ for 30% of days since March 2020

17th August 2021 - New ClubIntel research shows fitness consumers demanding highly personalised service

13th August 2021 - Women in Fitness Association expands LEAD Coaching Team

22nd July 2021 - Call for stronger advocacy and support for fitness operators in regional Victoria

1st July 2021 - Genesis Health and Fitness’ Ian Jensen-Muir advises of group’s new marketing strategies

29th June 2021 - Genesis Fitness promotes sponsored Facebook post as ‘news’

9th June 2021 - Fitness Australia and Vic Active demand exercise facilities be allowed to open in regional Victoria

8th June 2021 - Highlighting safety of gym visits Vic Active says Victoria’s Chief Health Officer has ‘got it wrong’

25th May 2021 - Jump! Swim Schools franchisor fined $23 million with founder banned from starting new franchises

10th May 2021 - Belgravia Group launches franchise model for BK’s Gymnastics brand

6th March 2021 - Mel Tempest named 2020 influencer of the year by Fitness Business Association

3rd March 2021 - Genesis Health and Fitness Chief Executive positive about 2021 resurgence

14th December 2020 - Belgravia Health and Fitness announces new Genesis franchisee in Cairns

21st May 2020 - Genesis’ reopened Western Australian clubs deliver supervised group fitness

14th October 2019 - Genesis Health and Fitness continues network expansion with new Queensland club

23rd September 2019 - Genesis Health and Fitness introduces pay-as-you-go FlexIt app at Ballarat club

28th August 2019 - Genesis Health and Fitness continues expansion with new Perth club announcement

10th April 2019 - Rebranded Genesis Health and Fitness club operational in Ballarat

6th February 2019 - Ballarat Body and Soul to become part of Genesis Health and Fitness chain

25th October 2018 - Fitness entrepreneur and ‘contrarian’ Mel Tempest receives special industry communication and marketing award

27th September 2018 - FITREC names Mel Tempest as Global Ambassador

3rd May 2018 - Genesis franchises successful ‘Coaching Zone’ concept

18th September 2017 - Genesis Fitness reaches 20 years of operations

19th November 2017 - Ballarat Body & Soul Health & Fitness Studio gets national recognition for business excellence

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