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Genesis franchises successful ‘Coaching Zone’ concept

Genesis franchises successful ‘Coaching Zone’ concept
May 3, 2018

Fitness operator Belgravia Health has announced that its popular Coaching Zone concept is now available as a franchise opportunity, allowing activity entrepreneurs to take advantage of the huge growth in High Intensity Interval Training with a tried and tested formula.

Over the past 18 months, the Coaching Zone training platform has been operational within many of Belgravia Health’s Genesis clubs, allowing members to choose from eight different small group workouts, each 45-minutes long and followed by a 15-minute coaching consult that is a valuable part of member retention.

The Coaching Zone has grown at a very fast rate since the concept first launched within Genesis clubs towards the end of 2016 and 29 clubs have now introduced the concept and are reporting strong uptake by members, predominantly females (73%) in their 30s (average age 34.3).

The Coaching Zone is integrated with the MYZONE heart rate monitoring system, which allows members to monitor their workout efforts both inside and outside the studio.

The model offers online nutrition support, social events and has highly marketable sessions including the ‘Afterburn’ workout, which allows members to continue to burn fat for over a day post-workout.

The new franchise offering allows the franchisee to run the Coaching Zone as a stand-alone studio with the backing of one of the longest standing names in the fitness industry

Belgravia Health Chief Executive Ian Jensen-Muir is acutely aware of how competitive the fitness industry is and sees that that the strength and experience of Belgravia Health allows franchisees to leverage support and simplify the daunting task of opening a new studio.

Jensen-Muir explains “we’re very excited to offer Coaching Zone as a stand-alone studio concept to those wanting to confidently take their first step, or the next step in their fitness career.

“With a growing market of high intensity group personal training studios, Coaching Zone provides a training solution for people looking for a non-intimidating and achievable training program with additional programming to accommodate them as their fitness levels grow.”

Support is provided for franchisees for payroll, accounts/accounting, billing, human resources, uniforms, group buying and marketing.

Each Coaching Zone requires a footprint of 200 to 250 metres² to operate (inclusive of amenities).

For more information email franchise@genesisfitness.com.au or go to www.coachingzone.com.au

10th March 2018 - GYMS AND FITNESS CENTRES AMONG AUSTRALIA’S MOST SUCCESSFUL FRANCHISE OPERATIONS

3rd February 2018 - BELGRAVIA FOUNDATION SET FOR INDUSTRY LAUNCH

29th December 2017 - BELGRAVIA LEISURE EXPANDS COACHING ZONE FRANCHISE 

17th November 2017 - NEW AUSPLAY FIGURES SHOW FOOTBALL LEADS SPORT PARTICIPATION RATES IN AUSTRALIA 

26th October 2017 - AQUATICS AND RECREATION DEEMED KEY WELLNESS CONTRIBUTOR BY BELGRAVIA HEALTH AND FITNESS AUSTRALIA

5th October 2017 - NEW BELGRAVIA FOUNDATION LOOKS TO ENHANCE WELLBEING OUTCOMES AMONG MARGINALISED COMMUNITIES 

18th September 2017 - GENESIS FITNESS REACHES 20 YEARS OF OPERATIONS 

31st August 2017 - GYMNASTICS AUSTRALIA IN GOOD SHAPE AS CHIEF EXECUTIVE RENDELL MOVES ON

16th August 2017 - GENESIS FITNESS MELTON’S SWIM SCHOOL WINS LIFE SAVING VICTORIA AWARD

2nd August 2017 - BELGRAVIA LEISURE’S ACCESS AND INCLUSION PROGRAM WINS NATIONAL INNOVATION AWARD

1st August 2017 - BELGRAVIA LEISURE ANNOUNCES AUSTRALASIAN FACILITY OF THE YEAR AWARD

23rd March 2017 - MASSIVE DECLINE IN AUSTRALIANS’ PARTICIPATION IN RUGBY, SQUASH AND TENPIN BOWLING

6th March 2017 - BELGRAVIA GROUP ACQUIRES COMMUNITY SPORTS CAMPS  

10th August 2016 - GENESIS FITNESS LAUNCHES THE COACHING ZONE AS ‘THE FUTURE FOR GROUP FITNESS’


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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