Ausfit
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…
read moreThe remarkable promotional activities undertaken by Mel Tempest, founder and host of the Gym Owners’ Business Podcast and FITREC Global Ambassador, have been recognised by Australasian Leisure Management with the announcement that she will receive a Special Award in the 2018 Leisure Industry Communication and Marketing Awards.
Originally nominated in the Social Media category, Australasian Leisure Management Publisher, Nigel Benton explains “Mel’s remarkable and wide-ranging communication and marketing activities extended across so many areas that it became clear to the judging panel that her activity could not be contained by a single award.
“Hence, we have announced our first ever Special Award.”
The Award takes account of Tempest’s wide-ranging activities including the imaginative ways in which she markets the health club that she owns, Ballarat Body and Soul 24/7 Gym.
In a city of 101,000 with more than 80 fitness facilities, a number that has grown from 10 competing facilities when Tempest opened her gym in 2003, since 2010 she has used Facebook as a main marketing focus with 75% of the facilities sales now driven by the social media channel.
During a single month earlier this year, the club had a reach of over 20,000 while recording 58,747 views of its videos.
In the past year, Tempest has also financed and launched the Gym Owners’ Business Network and Podcast – a platform that aims to educate professional club owners globally through resources ‘by gym owners for gym owners’.
Launched in June 2017, there are now more than 62 episodes of the podcast which, hosted by podbean, is available across eight platforms. To date, it has attracted over 280,000 hits.
Explaining the creation of the Network and Podcast, Tempest explains “I believed there was a desperate need for education and knowledge that was free as to many club owners were getting left behind in an industry that is changing faster than we can imagine.
“We need to collaborate more and I see the podcast as a way of sharing my knowledge and the knowledge of leaders throughout the world.
“The gym owners’ website is a web site I financed myself again as a tool for club owners to visit for programming, download business information or contact suppliers.”
Tempest is also an advocate for change in the way Australia’s fitness professionals are registered and for the fitness industry to be more active in combating obesity.
Commenting on Tempest’s activities, Benton added “what Mel achieves as a just one person is remarkable and her high energy approach coupled with her passion for the fitness industry has to be recognised.
“A self-described ‘contrarian’, Mel will be the first to acknowledge that she is a disruptor in the fitness industry – something that is not to everyone’s liking. However, her dynamic approach, technological awareness and level of achievement in her communication and marketing activities cannot be ignored and it is appropriate that she gains recognition for this."
The Leisure Industry Communication and Marketing Awards acknowledge how the leisure industry - covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues - communicates how it entertains, enriches and improves quality of life as well as how it engages with consumers to generate business success.
Awards are being announced and presented in a series of one-on-one meetings over the coming weeks.
Images: Mel Tempest (top) and Tempest with Paul Brown and Dennis Hosking at the recent Asia Fitness Conference in Bangkok (below).
24th October 2018 - Eden Park team retains Australasian Leisure Management communication and marketing award
23rd October 2018 - International interest in 10th Asia Fitness Conference
22nd October 2018 - ANZ Stadium’s excellence in social media recognised with industry communications and marketing award
10th October 2018 - ExerciseNZ acknowledged as top industry association for communications and marketing
27th September 2018 - FITREC names Mel Tempest as Global Ambassador
5th July 2018 - Myzone backs Gym Owners’ Business Podcast
17th May 2018 - Industry Communication and Marketing Awards return for 2018
10th May 2018 - Gym Owners’ Business Podcast approaches 50th episode
5th February 2018 - Gym Owners’ Network aims to provide online resources for fitness business owners
19th November 2017 - Ballarat Body & Soul Health & Fitness Studio gets national recognition for business excellence
15th June 2017 - Ballarat fitness club owner wins IHRSA Institute Scholarship
24th February 2015 - New guide to running a ‘Kick Ass’ fitness business
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…
read morePROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge, business support…
read moreGoplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…
read moreGladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…
read moreFounded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…
read moreClubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…
read moreHeadquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…
read moreYellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!