AUSTRALIAN MADE. FIT FOR PURPOSE. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Fitness entrepreneur and ‘contrarian’ Mel Tempest receives special industry communication and marketing award
The remarkable promotional activities undertaken by Mel Tempest, founder and host of the Gym Owners’ Business Podcast and FITREC Global Ambassador, have been recognised by Australasian Leisure Management with the announcement that she will receive a Special Award in the 2018 Leisure Industry Communication and Marketing Awards.
Originally nominated in the Social Media category, Australasian Leisure Management Publisher, Nigel Benton explains “Mel’s remarkable and wide-ranging communication and marketing activities extended across so many areas that it became clear to the judging panel that her activity could not be contained by a single award.
“Hence, we have announced our first ever Special Award.”
The Award takes account of Tempest’s wide-ranging activities including the imaginative ways in which she markets the health club that she owns, Ballarat Body and Soul 24/7 Gym.
In a city of 101,000 with more than 80 fitness facilities, a number that has grown from 10 competing facilities when Tempest opened her gym in 2003, since 2010 she has used Facebook as a main marketing focus with 75% of the facilities sales now driven by the social media channel.
During a single month earlier this year, the club had a reach of over 20,000 while recording 58,747 views of its videos.
In the past year, Tempest has also financed and launched the Gym Owners’ Business Network and Podcast – a platform that aims to educate professional club owners globally through resources ‘by gym owners for gym owners’.
Launched in June 2017, there are now more than 62 episodes of the podcast which, hosted by podbean, is available across eight platforms. To date, it has attracted over 280,000 hits.
Explaining the creation of the Network and Podcast, Tempest explains “I believed there was a desperate need for education and knowledge that was free as to many club owners were getting left behind in an industry that is changing faster than we can imagine.
“We need to collaborate more and I see the podcast as a way of sharing my knowledge and the knowledge of leaders throughout the world.
“The gym owners’ website is a web site I financed myself again as a tool for club owners to visit for programming, download business information or contact suppliers.”
Tempest is also an advocate for change in the way Australia’s fitness professionals are registered and for the fitness industry to be more active in combating obesity.
Commenting on Tempest’s activities, Benton added “what Mel achieves as a just one person is remarkable and her high energy approach coupled with her passion for the fitness industry has to be recognised.
“A self-described ‘contrarian’, Mel will be the first to acknowledge that she is a disruptor in the fitness industry – something that is not to everyone’s liking. However, her dynamic approach, technological awareness and level of achievement in her communication and marketing activities cannot be ignored and it is appropriate that she gains recognition for this."
The Leisure Industry Communication and Marketing Awards acknowledge how the leisure industry - covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues - communicates how it entertains, enriches and improves quality of life as well as how it engages with consumers to generate business success.
Awards are being announced and presented in a series of one-on-one meetings over the coming weeks.
Images: Mel Tempest (top) and Tempest with Paul Brown and Dennis Hosking at the recent Asia Fitness Conference in Bangkok (below).
23rd October 2018 - International interest in 10th Asia Fitness Conference
27th September 2018 - FITREC names Mel Tempest as Global Ambassador
5th July 2018 - Myzone backs Gym Owners’ Business Podcast
17th May 2018 - Industry Communication and Marketing Awards return for 2018
10th May 2018 - Gym Owners’ Business Podcast approaches 50th episode
5th February 2018 - Gym Owners’ Network aims to provide online resources for fitness business owners
15th June 2017 - Ballarat fitness club owner wins IHRSA Institute Scholarship
24th February 2015 - New guide to running a ‘Kick Ass’ fitness business
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
Now TPEC Pool Enclosures - see www.ausleisure.com.au/suppliers/tpec-pool-enclosuresread more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!