Latest News

Back to Latest News back


Eden Park team retains Australasian Leisure Management communication and marketing award

Eden Park team retains Australasian Leisure Management communication and marketing award
October 24, 2018

The communication and marketing activities that promoted Eden Park’s innovative ASB G9 event have been recognised by Australasian Leisure Management with the announcement that the Auckland venue has won in the Business category in the 2018 Leisure Industry Communication and Marketing Awards.

New Zealand’s largest venue retained the Business Award, which it also secured at the 2017 Leisure Industry Communication and Marketing Awards, for the way in which it constantly considers new concepts to increase Eden Park’s utilisation.

In the creation of the ASB G9 event, the management and marketing teams at Eden Park took account of the changing sport and entertainment landscape, and, to showcase the diversity of the venue, created a golf event – combining New Zealand’s highest club participation sport with its national stadium.

From concept creation to implementation, Eden Park staff developed, implemented and hosted the inaugural ASB G9, a unique golf event, in a three-month window.

Eden Park’s Turf team, in collaboration with its Operations team, designed the course to deliver a unique experience while ensuring the safety of participants and officials, alongside its Commercial team who developed the collateral.

For eight days Eden Park’s famous turf was converted into a nine-hole golf course. Teams of four made their way around the carefully designed course and aimed for a hole-in-one from each tee.

The inaugural ASB G9 gave 2,880 lucky players the opportunity to tee off from nine different locations around Eden Park, with a bonus Longest Putt competition in the home team changing room used by the All Blacks and BLACKCAPS.

Originally due to be held for only five days, an unprecedented demand for tickets meant three extra days were added.

Eden Park Trust Chief Executive, Nick Sautner commented “one of the challenges for stadia around the globe is underutilisation of stadium assets and Eden Park is no different.

“A key driver behind the event was the fact that November is an underutilised period, in between the rugby and cricket seasons.

“It also presented an opportunity for Eden Park to utilise the stadium in a new form, proving a unique stadium experience for patrons. It was delivered on budget and created new revenue for the Park whilst giving fans the chance to experience the Park in a new way.”

The presentation of the Award took account Eden Park’s innovation in developing the ASB G9 concept and its promotion.

Announcing the Award, Nigel Benton, Publisher of Australasian Leisure Management, explained “the award also takes into account how Eden Park continues to innovate in the changing sports and entertainment landscape, introducing an all new sporting concept that has the potential to develop in parallel to other short form sports like T20, Rugby Sevens, and Fast4 Tennis.”

Commenting on the venue’s achievements, Sautner added “we are delighted to again be acknowledged for our commitment to continual improvement and industry excellence. Eden Park is focussed on a strategic approach for the next 10 years given the challenging economic outlook and the introduction of our annual ASB G9 golf experience is one example of how our team is now collaborating to create innovative events.”

“Auckland’s unprecedented growth in recent years demonstrates the city’s global appeal and diverse multicultural communities. Auckland is the largest Polynesian city in the world and along with its European, Asian and other diverse ethnic communities, there is now interest in all sporting codes, as well as recreational, musical, and cultural events.”

The Leisure Industry Communication and Marketing Awards acknowledge how the leisure industry - covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues - communicates how it entertains, enriches and improves quality of life as well as how it engages with consumers to generate business success and deals with scrutiny.

Benton concluded “these awards recognise excellence among individuals, organisations, businesses and government.

“When done well, marketing and communications build a brands reputation and add to the bottom line of any business. At the same time, communications and marketing are also about dealing with crisis and standing up to scrutiny, something that several of our winners have had to face in the past year.”

Images: ASB G9 at Eden Park. Courtesy of Eden Park.

Related Articles

22nd October 2018 - ANZ Stadium’s excellence in social media recognised with industry communications and marketing award

19th October 2018 - AFL Victoria Themed Rounds Campaign recognised for communication and marketing excellence

16th October 2018 - Eden Park to host 2018 EVANZ Annual Conference

15th October 2018 - Blacktown Key Venues secures Australasian Leisure Management Local Government Communication and Marketing Award

10th October 2018 - ExerciseNZ acknowledged as top industry association for communications and marketing

24th September 2018 - Board appointments to Eden Park Trust and Drug Free Sport New Zealand

11th September 2018 - Eden Park merchandise wins at Australasian Promotional Product Association awards

30th August 2018 - Eden Park gets lighting makeover

22nd August 2018 - ASB G9 returns to Eden Park for its second year

3rd August 2018 - Eden Park looks to welcome Nitro Circus

22nd July 2018 - Massive backing for planned 2019 charity concert at Auckland’s Eden Park

17th May 2018 - Industry Communication and Marketing Awards return for 2018

16th May 2018 - Eden Park takes out international community award

3rd May 2018 - Google acknowledges Australasian Leisure Management as a global news source

25th August 2017 - Industry Awards recognise the best in leisure communications and marketing

25th August 2017 - Eden Park secures Business Award in Australasian Leisure Management communication program

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more




Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues



Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues



Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks



Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues



Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing


AIS Water

AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…

read more

Aquatics / Safety / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business