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Eden Park merchandise wins at Australasian Promotional Product Association awards
Eden Park and its retail partner Mr Vintage (Boost Promotions) have secured the 2018 Award for Best Event Merchandise from the Australasian Promotional Product Association (APPA) for the Eden Park T-Shirt range and promotional collection.
Announced at the APPA Promotional Products Marketing Excellence Awards last week, Eden Park were shortlisted for the Event Merchandise category, and among the 16 categories, took home the top prize with their creative collection of t-shirts, tea towels, cricket Sets, hoodies and promotional merchandise.
Judges, comments on their reasons for presenting the award included advising that that the “personality” had “added an extra element to support creativity for the concept.”
Another advised that the merchandise “leverages design with key organisation themes” and that the “high-quality products that reflect Eden Park and its values."
Welcoming receipt of the Award, Boost Promotions advised in a statement “as a leading promotional agency, we are proud to work with New Zealand’s national stadium bringing to life memories and moments from over 100 years of history.
“We look forward to collaborating with Eden Park in the next range of exciting promotional products and apparel.”
The Eden Park merchandise has delivered a number of outcomes for the brand, including increased yield from their stadium tours, where items can be purchased in the gift shop.
Images courtesy of Boost Promotions.
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3rd August 2018 - Eden Park looks to welcome Nitro Circus
18th April 2018 - Drone racing takes flight at Auckland’s Eden Park
12th February 2018 - Eden Park adapts All Blacks’ dressing room into wedding chapel
27th December 2017 - Microsoft shares sport fan engagement learnings
7th December 2017 - Zip line soars high above Auckland’s Eden Park
18th August 2017 - Eden Park launches new era in venue-based sporting events
5th September 2016 - Eden Park to host Auckland Eid Day
6th July 2016 - MCG announces Playbill as new merchandise supplier
8th February 2016 - World Masters Games 2017 appoints official apparel and merchandise partner
22nd June 2015 - Global licensed merchandise market worth US$241.5 billion in 2014
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