Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
Global licensed merchandise market worth US$241.5 billion in 2014
An annual study into global licensing has found that licensed merchandise sales amounted to US$241.5 billion in 2014, with ‘character and entertainment’ the largest single market sector, worth US$107 billion.
Of the sales for products bearing the images of cartoon characters, TV show references, sports team logos, colleges and corporate brands, 44% were placed in the character and entertainment category, according to the data from the International Licensing Industry Merchandiser's Association (LIMA).
Commenting on the scale of the market, LIMA Vice President Marty Brochstein said Disney's Frozen and Nickelodeon/Paramount’s Teenage Mutant Ninja Turtles franchises performed well among a younger audience, while the more adult market purchased merchandise in their droves from The Walking Dead, Breaking Bad and Game of Thrones.
Brochstein said 2014 had been a “very strong year”, adding that there is excitement for 2015 for brands such as Star Wars: The Force Awakens; Fantastic Four and Jurassic World and Avengers: Age of Ultron, with all films either released or about to be released this year.
This matches results from the attractions industry, with Frozen and Star Wars proving big business for Disney, while branding from both the Avengers and Nickelodeon is being introduced in theme parks around the world.
Tourism relating to The Hobbit and The Lord of the Rings movie trilogies forms a significant sector in New Zealand tourism while The Walking Dead enjoys a strong yearly presence at Universal’s theme parks.
Following the character and entertainment category, corporate trademark accounted for 22% of the sales, with fashion next at 12% and then sporting merchandise at 11%. Rounding out the top seven were publishing, collegiate, and celebrity and music.
The US$241.5 billion figure translated to US$13.4 billion in royalty payments. The USA and Canada accounted for close to 60% of global sales, while Europe came in at 25% and Asia recorded 10% of licensed merchandise figures.
Image shows Disney on Ice 2015 merchandise. Image courtesy of Perth Arena.
22nd June 2015 - SEA WORLD TO LAUNCH NEW NICKELODEON-THEMED LAND
24th April 2015 - MELBOURNE STORM LAUNCHES SMART-STADIUM TECHNOLOGY
14th April 2015 - FROZEN HELPS HONG KONG DISNEYLAND EXCEED MERCHANDISE SALES RECORD
9th December 2014 - SKC OPERATIONS REPORTS RECORD YEAR IN LEISURE RETAILING
8th November 2014 - ADIDAS REVEALS ‘BLACKEST’ EVER ALL BLACKS JERSEY
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!