AusLeisure

Following the success of the first two editions of the Leisure Industry Communication and Marketing Awards, entries are now open for the 2018 Awards.

The Awards aim to recognise leisure industry communication and marketing excellence among individuals, organisations, businesses and government in Australia and New Zealand.

At Australasian Leisure Management we have had a longstanding commitment to excellence in communication and marketing in the leisure industry. When done well, the activity builds a brand reputation and adds to the bottom line of any business. At the same time, communications and marketing are also about dealing with crisis and standing up to scrutiny, something that several of the winners of the 2017 awards had to face up to.

The awards recognise a cross section of activities from international businesses to start-ups, industry icons and national organisations to small operators, showing that effective communications and marketing is not just for big operators, and is more about a commitment to sharing what an organisation excels at.

Open to organisations and businesses of all sizes, the Awards cover the widest definition of leisure: aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venue management.

With the exception of the Ministerial Award, nominations are invited for all awards.

For all awards, nominees are asked to, in no more than 750 words, explain what best demonstrates their communication and marketing excellence for the period from 1st January 2017 to 30th June 2018.

Entries can be in the form of case studies.

Entries can be submitted by individuals, organisations or business on their own behalf or by those wishing to nominate a third party.

For further information or clarification on any category you are welcome to contact us at leisure@ausleisure.com.au or call 02 9970 8322.

Entries for these Awards are now open and close at 5pm (AEST) on Friday 6th July 2018.

Note: Entrants may engage in activities across several categories but any application must focus on the component relevant to the specific category entered.

Award categories

Industry Association/Peak Body Award
Open to industry peak bodies, member associations, professional institutes, campaign/lobby groups or similar organisations.

Industry Supplier Award
Open to any commercial business supplying products or services to the leisure industry.

Not-for-profit Award
This award aims to recognise work undertaken by a not-for-profit organisation in the leisure industry.

Business Award
Open to any commercial business operation in the leisure industry.

Local Government Award
Open to any local government organisation in Australia and New Zealand.

Government Department/Agency Award
Open to any government department or agency in Australia and New Zealand.

National Organisation Award
Open to any national organisation in Australia and New Zealand.

Public Relations Agency Award
This award aims to recognise the best work on behalf of a leisure client, or group of clients, undertaken by a commercial public relations agency.

Communications Executive Award (Agency)
Open to any communications, marketing or public relations professional working on behalf of a leisure client, or group of clients, within an agency or as an individual.

Communications Executive Award (Industry) 
Open to any communications, marketing or public relations professional working within an industry business or organisation.

Social Media Award
For the best use of social media by any individual, organisation or business in the leisure industry.

Campaign Award
Recognising the best campaign activity (promotion, launch, opening event or similar) undertaken in the industry.

Crisis Communication Award
Recognising how an individual, organisation or business has effectively dealt with communication and marketing in a crisis or emergency situation.

Ministerial Award
This Award aims to recognise a Minister within Federal, State or Territory Government with responsibility for leisure portfolios who has delivered clear and high quality communications devoid of ‘spin’, jargon and political point-scoring.

This award is not open for entries with the recipient being decided by the management team at Australasian Leisure Management.

Judging
Judging of the Leisure Industry Communication and Marketing Awards is to be undertaken by the management team of Australasian Leisure Management with the input of industry experts as appropriate.

While all Award categories, with the exception of the Ministerial Award, are open for nomination, the management team at Australasian Leisure Management reserves the right to present Awards to chosen individuals, organisations or business should entries of sufficient quality not be received.

The decision of the judges will be final and no correspondence or discussion will be considered on the judging.

Images: Award winners gather at the close of the inaugural Leisure Industry Communication and Marketing Summit and Awards (top) and the Melbourne Convention and Exhibition Centre (below).

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