Otium Planning Group
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…
read moreFollowing the success of the first two editions of the Leisure Industry Communication and Marketing Awards, entries are now open for the 2018 Awards.
The Awards aim to recognise leisure industry communication and marketing excellence among individuals, organisations, businesses and government in Australia and New Zealand.
At Australasian Leisure Management we have had a longstanding commitment to excellence in communication and marketing in the leisure industry. When done well, the activity builds a brand reputation and adds to the bottom line of any business. At the same time, communications and marketing are also about dealing with crisis and standing up to scrutiny, something that several of the winners of the 2017 awards had to face up to.
The awards recognise a cross section of activities from international businesses to start-ups, industry icons and national organisations to small operators, showing that effective communications and marketing is not just for big operators, and is more about a commitment to sharing what an organisation excels at.
Open to organisations and businesses of all sizes, the Awards cover the widest definition of leisure: aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venue management.
With the exception of the Ministerial Award, nominations are invited for all awards.
For all awards, nominees are asked to, in no more than 750 words, explain what best demonstrates their communication and marketing excellence for the period from 1st January 2017 to 30th June 2018.
Entries can be in the form of case studies.
Entries can be submitted by individuals, organisations or business on their own behalf or by those wishing to nominate a third party.
For further information or clarification on any category you are welcome to contact us at leisure@ausleisure.com.au or call 02 9970 8322.
Entries for these Awards are now open and close at 5pm (AEST) on Friday 6th July 2018.
Note: Entrants may engage in activities across several categories but any application must focus on the component relevant to the specific category entered.
Award categories
Industry Association/Peak Body Award
Open to industry peak bodies, member associations, professional institutes, campaign/lobby groups or similar organisations.
Industry Supplier Award
Open to any commercial business supplying products or services to the leisure industry.
Not-for-profit Award
This award aims to recognise work undertaken by a not-for-profit organisation in the leisure industry.
Business Award
Open to any commercial business operation in the leisure industry.
Local Government Award
Open to any local government organisation in Australia and New Zealand.
Government Department/Agency Award
Open to any government department or agency in Australia and New Zealand.
National Organisation Award
Open to any national organisation in Australia and New Zealand.
Public Relations Agency Award
This award aims to recognise the best work on behalf of a leisure client, or group of clients, undertaken by a commercial public relations agency.
Communications Executive Award (Agency)
Open to any communications, marketing or public relations professional working on behalf of a leisure client, or group of clients, within an agency or as an individual.
Communications Executive Award (Industry)
Open to any communications, marketing or public relations professional working within an industry business or organisation.
Social Media Award
For the best use of social media by any individual, organisation or business in the leisure industry.
Campaign Award
Recognising the best campaign activity (promotion, launch, opening event or similar) undertaken in the industry.
Crisis Communication Award
Recognising how an individual, organisation or business has effectively dealt with communication and marketing in a crisis or emergency situation.
Ministerial Award
This Award aims to recognise a Minister within Federal, State or Territory Government with responsibility for leisure portfolios who has delivered clear and high quality communications devoid of ‘spin’, jargon and political point-scoring.
This award is not open for entries with the recipient being decided by the management team at Australasian Leisure Management.
Judging
Judging of the Leisure Industry Communication and Marketing Awards is to be undertaken by the management team of Australasian Leisure Management with the input of industry experts as appropriate.
While all Award categories, with the exception of the Ministerial Award, are open for nomination, the management team at Australasian Leisure Management reserves the right to present Awards to chosen individuals, organisations or business should entries of sufficient quality not be received.
The decision of the judges will be final and no correspondence or discussion will be considered on the judging.
Images: Award winners gather at the close of the inaugural Leisure Industry Communication and Marketing Summit and Awards (top) and the Melbourne Convention and Exhibition Centre (below).
3rd May 2018 - GOOGLE ACKNOWLEDGES AUSTRALASIAN LEISURE MANAGEMENT AS A GLOBAL NEWS SOURCE
29th August 2017 - COCKBURN ARC BRANDING ACHIEVEMENTS RECOGNISED WITH INDUSTRY COMMUNICATIONS AND MARKETING AWARD
28th August 2017 - FITNESS AUSTRALIA ACKNOWLEDGED AS TOP INDUSTRY ASSOCIATION FOR COMMUNICATIONS AND MARKETING
25th August 2017 - INDUSTRY AWARDS RECOGNISE THE BEST IN LEISURE COMMUNICATIONS AND MARKETING
17th August 2017 - UNDERSTANDING THE FUNDAMENTALS OF COMMUNICATIONS AND MEDIA TO BOOST YOUR BUSINESS
16th August 2017 - CVENT CONTINUES GROWTH ACROSS ASIA-PACIFIC REGION
14th August 2017 - SUMMIT LOOKS TO ENHANCE INDUSTRY COMMUNICATION, AWARDS RECOGNISE MARKETING EXCELLENCE
3rd August 2017 - OPPORTUNITY FOR FITNESS SECTOR TO MAXIMISE MARKETING AND COMMUNICATIONS EXPOSURE
12th April 2017 - MARKING 20 YEARS OF ALL THAT IS BEST ABOUT LEISURE
15th December 2016 - INAUGURAL LEISURE INDUSTRY COMMUNICATION AND MARKETING AWARDS
21st November 2012 - CONNECTING SUPPLIERS WITH BUYERS, THE AUSTRALASIAN LEISURE MANAGEMENT SUPPLIERS DIRECTORY
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
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