Abel Sports
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…
read moreThe innovative way in which the management team at the Cockburn ARC aquatic and recreation centre developed the new facility’s brand has been recognised with the presentation of an Australasian Leisure Management industry communication and marketing award.
Presented at Sydney’s ANZ Stadium last Thursday evening (24th August), the Cockburn ARC received the Local Government Award as part of the annual Leisure Industry Communication and Marketing Awards.
Opened in May, the $109 million City of Cockburn facility includes nine aquatic areas with three waterslides, an extensive health club and a six court stadium. It is also the home of the Fremantle Football Club and a learning facility for Curtin University.
Building up to, and including, the opening of the facility, its marketing team had, in just eight months to build brand awareness (while overcoming a perception that it was fully owned by the Dockers) and establish Cockburn ARC in a competitive facility marketplace.
Rather than position the centre under the umbrella of the City of Cockburn or try to leverage Fremantle Football Club, the centre went out strongly on its own with a mission to get ‘More People, More Active and More Often’.
Emphasising that the facility was completely different to anything else that Perth had ever seen, the team developed a strong and consistent brand based on delivering ‘Outstanding Service that People Talk About’.
Commenting on the new facility’s Award, Australasian Leisure Management Publisher Nigel Benton stated “the Cockburn ARC has set a new benchmark for aquatic, fitness, recreation and sport centres in Australia and is has been really impressive to see how, throughout its development, milestones and achievements have been effectively communicated with all levels of media and with key stakeholders.”
Among 14 industry awards presented in the Leisure Industry Communication and Marketing Awards, fitness and wellness equipment company Technogym, a major supplier to the Cockburn ARC, received the Industry Supplier Award.
Winners of the awards covered a wide geographical area, from Queenstown on New Zealand’ South Island and across to Western Australia, and from Melbourne to the Sunshine Coast.
Western Australia notched up a second win with the Goldfields Oasis facility in Kalgoorlie-Boulder receiving the Social Media Award.
Images: The Cockburn ARC's main outdoor pool (top), the Fremantle Dockers' training base (middle) and Australasian Leisure Management Publisher Nigel Benton presents the Local Government Award to Cockburn ARC Marketing and Communications Coordinator Caroline Lindsay (below).
26th August 2017 - GOLDFIELDS OASIS RECOGNISED FOR BEST INDUSTRY USE OF SOCIAL MEDIA
25th August 2017 - INDUSTRY AWARDS RECOGNISE THE BEST IN LEISURE COMMUNICATIONS AND MARKETING
17th August 2017 - UNDERSTANDING THE FUNDAMENTALS OF COMMUNICATIONS AND MEDIA TO BOOST YOUR BUSINESS
14th August 2017 - SUMMIT LOOKS TO ENHANCE INDUSTRY COMMUNICATION, AWARDS RECOGNISE MARKETING EXCELLENCE
31st July 2017 - COCKBURN ARC WINS MASTER BUILDERS AWARD
20th May 2017 - COCKBURN ARC OPENING A NEW ‘FACILITY BENCHMARK’
1st March 2017 - WATERSLIDE COMPLETION SEES COCKBURN ARC ENTER FINAL STAGES BEFORE OPENING
27th June 2016 - DOCKERS ANNOUNCE NAMING FOR OVAL AT NEW COCKBURN TRAINING BASE
5th May 2016 - MULTI-MILLION DOLLAR WESTERN AUSTRALIAN AQUATIC AND RECREATION COMPLEX TO BE KNOWN AS COCKBURN ARC
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…
read morePolin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…
read moreAusfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…
read moreTicketworx (formerly House of Tickets) is Australia and New Zealand’s foremost ticket specialist servicing some 2,700 clients and producing in excess of 30 million per tickets per annum.…
read moreThe world's greatest properties run on 24/7 Software Whether at commercial properties, corporate facilities, sports arenas, or public entertainment venues, we're proud to lead the way in…
read moreBH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…
read moreProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…
read moreKnown as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!