Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Summit looks to enhance industry communication, awards recognise marketing excellence
With less than two weeks until the inaugural Leisure Industry Communication and Marketing Summit and Awards 2017 there is still time for delegates to book the limited number of places available.
Being held at ANZ Stadium, Sydney on Thursday 24th August 2017, the full-day event is the first time that the leisure industry and its key sectors - aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues - will have had the opportunity to focus on key (non-sales) elements of marketing.
It will cover:
• Effective communication to build brands, reputation and profit
• Dealing with scrutiny
• Communication and marketing in the age of social media
• Planning for crisis and emergency communications
Explaining the thinking behind the Summit, event organiser Nigel Benton, Publisher of Australasian Leisure Management magazine, explains that “the leisure industry and its diverse sectors have a very variable approach to communications and marketing.
“At its best, the industry has many operators who are exceptionally effective in how they communicate and it’s from these areas that we are drawing the speakers and panellists who will address the Summit - specialists in aquatic, attraction, entertainment, events, fitness, parks, recreation, sport, tourism and venue management - who have invaluable insights and experience to share.
“However, from my experience there are a significant number of organisations and professionals who don’t understand the fundamentals of effective communications and marketing and its importance in businesses relations with customers, the media and key markets.
“As a result, the activity is often ignored, under resourced and even feared.”
Benton emphasises that effective communications and marketing is about reputation and building the credibility of a brand, service or activity - assets vital to any business, service or activity.
As a result, the Leisure Industry Communication and Marketing Summit will address the principals and importance of effective communications and marketing as well as providing practical examples that delegates can immediately put into action in their workplace.
Benton adds “there are communications and marketing fundamentals that every business should have in place and we hope that by providing these tools leisure industry operators and professionals will be more effective in building their brands and reputation.”
Crises and Emergency
The afternoon of the Summit will focus crisis and emergency communications, something every organisation should plan and prepare for.
Yet, Benton sees that in the last year or so, there have been a number of notable instances were crisis and emergency communications have been handled poorly, with a resulting impact on performance and reputation.
Media relations relating to the fatal incident on Dreamworld’s Thunder River Rapids ride last October, the performance drugs scandal that focused on the Essendon Bombers and Cronulla Sharks, ongoing issues of ticket scalping and bots at major events, the Waikato Chiefs stripper incident along with a range of incidents that have impacted major sports, were, Benton explains one of the key motivations for bringing the Summit together.
He adds “the afternoon of the event will feature presentations, panel discussions and case studies on the effective communication in crisis and emergency situations - something no business or organisation can afford to miss.”
Second Leisure Industry Communication and Marketing Awards
The Summit will also see the presentation of the Second Leisure Industry Communication and Marketing Awards, recognising leisure industry communication and marketing excellence among individuals, organisations, businesses and government in Australia and New Zealand.
Commenting on submissions for the Awards, which are presented in 14 categories, Australasian Leisure Management Editor Karen Sweaney stated “we are flabbergasted by the number and quality of nominations and entries that we have had for the awards ... we truly didn’t expect the level of response that we have received.
“What is wonderful is that these high quality submissions show the extraordinary level of professionalism and achievement in communication and marketing in the leisure industry.
“The only problem we are going to have is judging the awards as for every winner there will be multiple submissions that we can’t reward.”
The Leisure Industry Communication and Marketing Summit and Awards 2017 are being held at ANZ Stadium, Sydney on Thursday 24th August 2017
Click here for more information and/or to register for the Leisure Industry Communication and Marketing Summit.
15th December 2016 - INAUGURAL LEISURE INDUSTRY COMMUNICATION AND MARKETING AWARDS
28th November 2016 - FITNESS AUSTRALIA ANNOUNCE FORMATION OF INDUSTRY STANDARDS COUNCIL
24th October 2016 - ASGA JOINS ANTI-COUNTERFEIT BUSINESS LOBBY GROUP
3rd April 2016 - STUDENTS SEEK ANSWERS OVER COLLAPSED FITLINK TRAINING COLLEGE
12th March 2016 - LEADING PERSONAL TRAINER SICK OF ‘FAKES’ AND ‘CASH-GRABBERS’
29th August 2012 - CYBEX LAUNCHES PR GUIDE FOR FITNESS BUSINESSES
15th June 2012 - WHY DID IT TAKE FITNESS FIRST FOUR YEARS TO SAY ‘SORRY’?
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…read more
Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltdread more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!