Latest News

Back to Latest News back

 

Understanding the fundamentals of communications and media to boost your business

Understanding the fundamentals of communications and media to boost your business
August 17, 2017

The inaugural Leisure Industry Communication and Marketing Summit and Awards in Sydney next week will be focussing on key communication issues relating to crises and emergencies, building reputation and how good communication and marketing can enhance income generation.

With significant numbers of key industry personnel attending and registrations still open, event organiser Nigel Benton, Publisher of Australasian Leisure Management magazine, explains that the event will also be covering the fundamentals of communication and media relations.

Significantly, Benton advises that a lot of inquiries have come from professionals who want to learn about many of the basics of communication and media relations.

He explains “we created the Summit and Awards to recognise and enhance industry communications and marketing so it has been interesting to see how many professionals and organisations want to learn more and improve how they approach this key management function.

“But what several conversations have revealed, surprisingly, is that people who are accomplished in sales or who I’ve seen captivate an industry audience with a passion for what they do, struggle to translate those achievements into communicating with media.

With experience that this is widespread across the leisure industry, Benton fears that opportunities for the industry to enhance its reputation and boost business.

He advises “that is what next week’s Summit is about.”

He also points to an excellent recent example of how media coverage can generate massive interest in a business, citing a news report in a Sydney’s North Shore Times on Vision Personal Training Wahroonga.

Benton explains “this simple news report is of huge benefit to this business and is a testament to the effectiveness of communication and media relations at its best.

“As with all good communication and media relations activities, it did not incur any direct costs to the business and its value to the brand, business and reputation of Vision Personal Training Wahroonga is incalculable.”

Benton also cites that Australasian Leisure Management provides a simple guide to any organisation on producing a press release on its Contributors page at www.ausleisure.com.au/contribute/

Being held at ANZ Stadium, Sydney on Thursday 24th August 2017, the full-day Leisure Industry Communication and Marketing Summit and Awards is the first time that the leisure industry and its key sectors - aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues - will have had the opportunity to focus on key (non-sales) elements of marketing.

Click here for more information and/or to register for the Leisure Industry Communication and Marketing Summit. 

Images:  The North Shore Times report on Vision Personal Training Wahroonga (top) and ANZ Stadium's Presidents Room - venue for the Leisure Industry Communication and Marketing Summit (below).

14th August 2017 - SUMMIT LOOKS TO ENHANCE INDUSTRY COMMUNICATION, AWARDS RECOGNISE MARKETING EXCELLENCE

3rd August 2017 - OPPORTUNITY FOR FITNESS SECTOR TO MAXIMISE MARKETING AND COMMUNICATIONS EXPOSURE

27th July 2017 - FINAL KEYNOTE SPEAKER CONFIRMED FOR INAUGURAL INDUSTRY COMMUNICATIONS AND MARKETING SUMMIT

20th July 2017 - SUMMIT DELEGATES TO BE EQUIPPED WITH SKILLS TO COMMUNICATE IN A CRISIS

13th July 2017 - ENTRIES OPEN FOR SECOND LEISURE INDUSTRY COMMUNICATION AND MARKETING AWARDS

6th July 2017 - KEY INDUSTRY COMMUNICATORS TO PRESENT AT FIRST EVER INDUSTRY SUMMIT

29th June 2017 - INDUSTRY SUMMIT TO EQUIP PROFESSIONALS WITH ESSENTIAL COMMUNICATION SKILLS 

4th April 2017 - ARDENT LEISURE CHIEF EXECUTIVE ‘APPEARED TO BE DUCKING FOR COVER’ FOLLOWING DREAMWORLD FATALITIES 

15th December 2016 - INAUGURAL LEISURE INDUSTRY COMMUNICATION AND MARKETING AWARDS 

5th August 2016 - CHIEFS HANDLING OF STRIPPER ALLEGATIONS SLAMMED AS PUBLIC RELATIONS DISASTER

5th August 2015 - HOW INVERCARGILL’S SPLASH PALACE HANDLED THE MEDIA DURING ITS ‘CODE BROWN’ CRISIS

 29th August 2012 - CYBEX LAUNCHES PR GUIDE FOR FITNESS BUSINESSES


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business