As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
Genesis Health and Fitness’ Ian Jensen-Muir advises of group’s new marketing strategies
Ian Jensen-Muir, Chief Executive of Genesis Health + Fitness, has advised that leading fitness club group is trying new marketing strategies to reach out to new members.
Responding to an Australasian Leisure Management news item questioning Genesis' use of Facebook, Jensen-Muir advised "we are trying new strategies as part of our business development to attract the eyes of potential franchisees. As part of this, we are eagerly exploring different social media advertising techniques under the guidance of the external, professional social media experts we have employed to help us.
“We ensure that all information in our ads is accurate, as we would never want to mislead anyone. Our Genesis brand has been built over the years on foundations of honesty, friendliness and inclusiveness and a genuine care for people, including our franchisees and our members. We certainly will never stray from those founding principles in any of our decisions or strategies.
“We’re optimistic about the future and motivated to find passionate people who would like to join our team - and we want that to be felt through our various communication channels.”
With the Belgravia Group owned franchisee impacted by Coronavirus lockdowns over the past 16 month, earlier this year Jensen-Muir (pictured) explained how the group had weather the challenges of 2020 and had made a strong start in 2021.
Commenting on 2020, he advised "gyms were one of the hardest affected, being amongst the first facilities to close down and the last allowed to re-open, and even into this year we’re facing more isolated closures.
“Extending our program online through the Home Fitness Network was key to getting through the lockdown periods and continues to assist us as we manage hot spots and state-based lockdowns that are continuing throughout this year.”
Looking forward, he added “we’re … looking to implement major innovations across the network this year that will bring more services and support under one gym roof and to tap into a growing interest from the market in wellness and achieving balance in one’s approach to health.
"While 2020 was particularly challenging because what we faced was new, this year is a different story as we now know much more about what we’re dealing with.”
The group's portfolio includes Genesis Health + Fitness, Coaching Zone Group Personal Training and Ninja Parc Indoor Obstacle Course.
Affiliated with JUMP! Swim Schools and BK’s Gym and Swim, Belgravia Health and Fitness supports more than 100 franchise locations across the country.
29th June 2021 - Genesis Fitness promotes sponsored Facebook post as ‘news’
14th May 2021 - Federal Government to create new franchise disclosure registry
3rd May 2021 - Birthday parties drive Ninja Parc franchises ongoing growth
15th April 2021 - Viva Leisure primed for growth with head of franchising appointment
23rd February 2021 - Club Pilates agrees Master Franchise Agreement for Australian studios
17th February 2021 - JUMP! Swim Schools report strong start to 2021
14th December 2020 - Belgravia Health and Fitness announces new Genesis franchisee in Cairns
11th February 2020 - Fitness marketing expert Steve Jensen releases new sales app
14th October 2019 - Genesis Health and Fitness continues network expansion with new Queensland club
23rd September 2019 - Genesis Health and Fitness introduces pay-as-you-go FlexIt app at Ballarat club
16th September 2019 - Evolution Wellness expands in fast growing south east Asian fitness market
26th July 2019 - ‘Commando Steve’ named new Coaching Zone ambassador
26th April 2017 - Fitness Show Sydney to reveal new products to Australia’s fitness market
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.
The Complete Guide to Leisure Industry Products & Services.
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd. Vivaticket is the ideal strategic partner for the organisation and management of your…read more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!