Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
‘Commando Steve’ named new Coaching Zone ambassador
Belgravia Health and Fitness has announced that Steve 'Commando' Willis has joined the team as a new ambassador for Coaching Zone, its group personal training franchise.
As a household name known for getting results for his clients, Willis will add great strength to the Coaching Zone brand and provide additional value to Coaching Zone members across the country, according to Belgravia Health and Fitness Chief Executive Ian Jensen-Muir.
Jensen-Muir stated “Steve has evolved his coaching style over the years and it aligns very well with the Coaching Zone philosophy and target market, which is females aged 25 years and over. We both want to help change lives for the better.
“Steve is one of the best trainers in Australia. He’s result-driven, but that’s not just from pounding the pavement or lifting weights alone. Results come from so much more than that and his approach aligns with the Coaching Zone pillars of personalised coaching, nutrition advice, focus on individual results and access to community for support.
“We’re really excited to have him on board, as is our entire Coaching Zone franchise community, which now consists of more than 30 clubs across the country. Steve will provide added credibility as we continue to expand across Australia.”
Commando Steve will help give Coaching Zone members a training edge by providing advice that makes a real difference, including helping members develop skills associated with mindset and attitude.
This content will first be released to the Coaching Zone community during the brand’s next six-week challenge commencing 12th August.
As part of his ambassadorship, Willis will host special community events at Coaching Zone locations across Australia and design workouts that will be released later this year. His first event will be a Super Saturday workout at Coaching Zone Newcastle on 3rd August.
Welcoming his new role, Willis stated “the Coaching Zone philosophy aligns really well with my own. I’m looking forward to working with Coaching Zone franchisees across Australia to maximise results for members and further strengthen the brand’s position in the competitive functional training market.”
He joins former rugby league and union players Todd Liubinskas, Bronson Harrison and Shane McLeod who are already ambassadors for the brand.
Belgravia Health and Fitness operates 47 franchised sites nationally and launched the Coaching Zone franchise opportunity in April 2018, with the first club opening in Victoria in May 2018. There are now more than 30 clubs across Australia.
Coaching Zone is a specialised group personal training studio combining training and coaching. The latest technology and training techniques take the guesswork out of achieving results. A range of 45-minute workouts are offered, all of which are followed by 15 minutes of coaching to review members’ progress. An online meal-planning portal, social events and community atmosphere makes Coaching Zone a welcoming and encouraging training experience for its members.
25th April 2019 - IHRSA analysis emphasises why fitness clubs need small group training
3rd May 2018 - Genesis franchises successful ‘Coaching Zone’ concept
29th December 2017 - Belgravia Leisure expands Coaching Zone franchise
10th August 2016 - Genesis Fitness launches the Coaching Zone as ‘the future for group fitness’
14th November 2012 - New gym franchise focuses on Group Training
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