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JUMP! Swim Schools report strong start to 2021

JUMP! Swim Schools report strong start to 2021
February 17, 2021

The national network of Belgravia Group owned JUMP! Swim Schools has reported a very strong start for 2021 following a challenging year for the entire industry due to COVID lockdown pool closures. In just over a 12-month period, enrolments nationally have increased 27%.

In Victoria, which was hardest hit by lockdowns in 2020, January enrolments this year were up 15% compared to the same time last year – a significant achievement for the group, according to JUMP! Swim Schools Chief Executive Mark Collins.

Collins notes “during the hurdles of last year, we kept open lines of communication with parents and the government. Due to the boutique size of our facilities, we were able to recommence lessons before many of the larger public pools, which allowed us to return to business-as-usual swiftly.

“As a result, our re-enrolments upon reopening were solid, which is also testament to the groundwork that has gone into the JUMP! brand both at a corporate and franchisee level. Our net promoter score currently sits at 87.1 which is extremely high, with parents citing our small class sizes, boutique centres and attentive teachers as the reason why.

“It has seen us buck the national trend reported in Swim Australia’s Swim Safer Report, which showed that 41% of parents had no intention of enrolling their child in swimming lessons despite summer being the peak drowning season.”

Collins adds “an active campaign focusing on kids’ safety post-lockdown has also helped to spur parents into action.

“When kids miss swimming lessons, especially for extended periods of time like we saw in Victoria, their skills go significantly backwards and this has been of genuine concern to our swim teachers coming into summer and recent school holidays. A lot of our messaging has focused on this and parents have responded.”

With some exciting developments in the works, including a dedicated water safety module in the program, Collins said the brand would continue to make a splash this year.

“We’re relaunching our franchising program to begin actively securing new franchisees across Australia.

“Stay tuned, there are some big things ahead for JUMP! Swim Schools. The time is right for innovation and further growth and we’re really excited about the coming months.”

JUMP! Swim School offers swimming lessons to babies and children in small class sizes at 53 boutique facilities across Australia and New Zealand.

The Belgravia Group acquired the JUMP! Swim Schools franchise network in August 2019.

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26th February 2020 - Belgravia Kids Chief Executive explains the acquisition of Jump! Swim Schools business

10th February 2020 - JUMP! Swim Schools experiencing solid growth

1st October 2019 - Belgravia Group assumes ownership of additional JUMP! Swim Schools businesses

18th July 2019 - Belgravia Group steps in to avert Jumps swim schools liquidation

24th June 2019 - Report reveals JUMP! swim school’s entity had ‘poor budgeting control’ and owes millions

16th February 2021 - With Councillor admitting ‘no swimming pool in Perth makes money’ City of Bayswater commits to aquatic centre upgrade

15th February 2021 - Yellowbox installs smart locker system at BlueFit-managed Mosman Swim Centre

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8th February 2021 - Laurie Lawrence repeats Kids Alive online swim sessions

25th January 2021 - KidSport voucher initiative doubles and adds swimming lessons for 2021

22nd January 2021 - Rackley Swimming announces opening of 26th swimming school in Queensland

13th January 2021 - Brimbank Leisure Centres’ updated ‘Swim and Survive’ program caters for up to 1000 new students

4th January 2021 - Blacktown Council marks five years of its Aqua Learn to Swim program

31st December 2020 - VICSWIM launches 2021 Summer Kidz program

30th December 2020 - ARI NSW issues statement on child safety in aquatics and learn to swim

24th December 2020 - Rackley Swimming announces opening of ninth Gold Coast pool

18th December 2020 - Belgravia Leisure’s achievements in aquatic programs and facilities recognised at AUSTSWIM Awards

30th November 2020 - AUSTSWIM recognises Y NSW’s Dev Sappany as nation’s top swim instructor

16th November 2020 - Swim Safer Week aims to reverse decline in swimming lesson enrolments

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