AusLeisure

The acquisition of the JUMP! Swim Schools franchise network by Belgravia Kids in August last year has led to an ongoing rise in enrolment numbers as well as new site openings.

Since Belgravia became the franchisor, enrolment numbers have steadily risen, increasing by nearly 19% to over 23,000 swimmers each week by the end of 2019.

Belgravia has opened new sites in Flemington, Victoria; Nerang , Queensland; and, most recently, Fyshwick in the ACT. A further two sites Western Australia in Baldivis and Clarkson are currently at advanced stages of development.

Belgravia Kids Chief Executive Mark Collins advised that over the past few months, Belgravia Kids has been working hard to stabilise the JUMP! business, streamline processes and systems and stay in close communication with existing franchisees.

Collins noted “the new centre openings are great for the network, expanding our reach in Queensland, ACT and Western Australia.

“We are excited now about moving forward and concentrating on growing the JUMP! brand and continuing to increase enrolments nationally.

“Such growth will allow us to make water a safer place for more children. Drownings are still on the increase for the 0-4 age group and this is something we’re dedicated to tackling.

“The fact we’ve been able to achieve this sort of growth in just under four months is a positive sign of what’s to come considering this growth occurred before entering the busy summer period when enrolments traditionally spike.”

For more information, go to www.jumpswimschools.com.au or www.belgraviagroup.com.au

Related Articles

1st October 2019 - Belgravia Group assumes ownership of additional JUMP! Swim Schools businesses

18th July 2019 - Belgravia Group steps in to avert Jumps swim schools liquidation

9th July 2019 - Second Jump Swim entity faces liquidation

24th June 2019 - Report reveals JUMP! swim school’s entity had ‘poor budgeting control’ and owes millions

18th June 2019 - Jump! Swim Schools faces court over ACCC claims it misled franchisees

14th June 2019 - Federal Court freezes JUMP! Swim Schools assets as ACCC seeks $4 million in refunds for franchisees

4th June 2019 - Jump! Swim Schools representatives Swim Loops enters voluntary administration

9th January 2019 - Jump! Swim School responds to media reports of dissatisfied franchisees

8th January 2019 - Media slam Jump! Swim Schools over dissatisfied franchisees

24th July 2018 - JUMP! Hackham Swim School named South Australian Swim School of the Year

27th January 2017 - JUMP! Swim Schools welcomes 15,000 young swimmers

18th November 2016 - Infants driving JUMP! Swim Schools summer enrolments

24th October 2016 - JUMP! Swim Schools named Emerging Franchisor of the Year

30th August 2016 - JUMP! Swim Schools to open more than 50 new franchises across Victoria

12th August 2016 - JUMP! Swim Schools a double finalist in national franchising awards

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