Latest News

Back to Latest News back

 

Infants driving JUMP! Swim Schools summer enrolments

Infants driving JUMP! Swim Schools summer enrolments
November 18, 2016

Enrolments at Australia’s only national baby and early years learn-to-swim school have jumped in recent week showing parents are driving an increasing trend to start babies as young as three months of age in learn-to-swim lessons.

As temperatures climb, enrolment figures at JUMP! Swim Schools have leapt, with more than 12,800 active swimmers at JUMP! Swim Schools across Australia in November.

JUMP! Managing Director Ian Campbell said demand was strong and growing for specialist early years swim instruction for babies from three months of age, stating “babies are clearly driving our growth.

“Parents of babies and young children are understanding the importance of preparing children for summer and giving them the skills and confidence to enjoy our water lifestyle.

“Teaching children to swim is not only a safety measure but a lifestyle choice and JUMP! is actively building a culture of fun and excitement around learning to swim.”

JUMP! Swim Schools offers expert teaching for babies and children in small, intimate classes in a quiet indoor pool that’s heated to 33 degrees all year round.

Campbell explains “the JUMP! Swim Schools curriculum is a breakthrough in teaching babies the basic elements of swimming at a young age.

“We use the best practices from learn-to-swim programs across the world and focus on the core elements of conditioning, buoyancy, breath control and mobility.

“Our family-friendly approach fosters close relationships with owners, teachers, children and parents making for a familiar and safe environment, perfect for boosting the confidence in young swimmers.”

JUMP! November milestones: 

• JUMP! Swim Schools are teaching a total of more than 12,800 active swimmers at 44 locations across Australia. 
• JUMP! Swim Schools has a further 50 schools scheduled to open nationally within six months. 
• JUMP! has sites internationally in New Zealand, Brazil and Singapore. 
• Every JUMP! Swim School that has been open for 12 months or more is teaching more than 300 students. 
• The average number of students for JUMP! Swim schools that have been open more than 12 months is more than 400 students. 
• Parents in regional centres are joining the push for baby swim lessons with enrolments in Taree, NSW, tripling in five months; South Morang, Victoria, doubling in two months; and Doreen, Victoria, securing more than 300 enrolments before opening. 
• Babies, aged 0 to two years, were the strongest opening customer enrolments at most new JUMP! Swim Schools. 
• Babies made up 68% of opening bookings at Leichhardt, NSW; 51% at Taree, NSW; 55% at Guildford, NSW and 51% at Lynbrook in Melbourne. 

JUMP! Swim Schools is the nation’s leader in infant swim instruction with 44 trading locations around Australia, a further 50 scheduled to open nationally within six months, and sites internationally in New Zealand, Brazil and Singapore. 

Lower image: Ian Campbell.

24th October 2016 - JUMP! SWIM SCHOOLS NAMED EMERGING FRANCHISOR OF THE YEAR

30th August 2016 - JUMP! SWIM SCHOOLS TO OPEN MORE THAN 50 NEW FRANCHISES ACROSS VICTORIA

27th July 2016 - ASSA ANNOUNCES WINNERS OF INAUGURAL AUSTRALIAN SWIM SCHOOLS EXCELLENCE AWARDS

12th May 2016 - JUMP! SWIM SCHOOLS TEAMS WITH WATER SAFETY ADVOCATE LAURIE LAWRENCE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Aflex Technology

Aflex Technology are the experts in all things inflatable. They are industry leaders offering the widest range of pool, lake and beach inflatables on the market. All products…

read more

Aquatics / Play / Waterparks

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

ROLLER Software

Digital solutions for Leisure and Entertainment businesses. Reservations, ticketing, point-of-sale, waivers, gift cards and more ROLLER is an all-in-one software solution for attractions, leisure and…

read more

Attractions / Billing / Entertainment / Recreation / Technology

 
 

Rae-Line

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business