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Genesis Health and Fitness continues network expansion with new Queensland club
As part of a continually expanding portfolio, Belgravia Health and Fitness has today opened Genesis Health and Fitness’ 12th club in Queensland – sited in Gympie, 160 kilometres north of Brisbane.
A former Anytime Fitness facility it has been acquired and re-opened under the Genesis Health and Fitness brand by new franchisee Peter McLeay.
A former Logistics Officer in the Royal Australian Air Force, McLeay now owns a chain of eight backpacker sites in Cairns and Sydney, which he started himself and is also a part-owner of a craft brewery in Cairns.
The branding transition has seen the club undergo an initial internal facelift, freshening up the space, in-line with Genesis Health and Fitness’ branding. Equipment is also being updated on an on-going basis.
With Gympie being a regional town, the core focus is to build a friendly, community-based environment for members, aiming to make each visit an enjoyable experience.
As McLeay explains “in my own fitness journey, I find it easiest to get to the gym or sport if I’m doing it with a friend or going for the social environment. I’m looking forward to my staff being a friendly face and providing some social interaction with members rather than just being a 24/7 gym.
“Genesis Health and Fitness provides strong support with an experienced staff structure. I like the franchise model where both franchisee and franchisor are rewarded. It encourages an ongoing relationship between parties.”
Welcoming the additional franchise, Belgravia Health and Fitness Chief Executive Ian Jensen Muir, stated “we constantly aim to deliver the best member experience at every interaction. We’re excited to have our new franchisee, Peter, and his team on board as they focus on helping to create an active, healthy community in Gympie.”
For more information about Genesis Health and Fitness go to www.genesisfitness.com.au
23rd September 2019 - Genesis Health and Fitness introduces pay-as-you-go FlexIt app at Ballarat club
10th April 2019 - Rebranded Genesis Health and Fitness club operational in Ballarat
3rd May 2018 - Genesis franchises successful ‘Coaching Zone’ concept
18th September 2017 - Genesis Fitness reaches 20 years of operations
16th August 2017 - Genesis Fitness Melton’s Swim School wins Life Saving Victoria Award
20th April 2016 - Lower wage costs boost profitability of 24/7 gyms
23rd December 2015 - Genesis offers new fitness franchises and area development opportunities
28th March 2015 - More Genesis Fitness clubs move to 24/7 opening
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