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Ballarat Body and Soul to become part of Genesis Health and Fitness chain

Ballarat Body and Soul to become part of Genesis Health and Fitness chain
February 6, 2019

Mel Tempest, owner of the Ballarat Body and Soul 24/7 Gym & Group Fitness Super Club, has announced that the facility is become part of the Genesis Health and Fitness Clubs group, to be transformed into a Genesis and Coaching Zone as of mid March 2019.

Explaining the move under the Belgravia Group’s Genesis Health and Fitness brand, Tempest states “over the last few years, we realised we wanted to change more lives, to make a bigger difference, to create a healthier Ballarat on an even larger scale; and in order to do this we knew that we needed to find a way to be able to offer our members even more than what we were currently offering them.

“We also realised we had many talented staff who deserve opportunities that are typically only available via larger organisations.

“As an independent club owner, my limited resources mean I can only do so much, offer so much, and take the club so far. So we found ourselves faced with a decision: do we sell the club, so that new eyes can take over and create something fresh and different or do we retain the club and take it to the next level in another way?”

“Personally, I welcome discomfort and change because these things are often the best catalyst for growth and development. But of course, I appreciate that as human beings most people feel uncomfortable with or resistant to change; but when I discovered Genesis – a brand that will genuinely care for my members as much as I always have and will continue to do – I knew this was the right way forward for both the business, and for my members.”

“By joining the Genesis Health and Fitness family, I’m excited to be able to offer my members even more opportunities, benefits and support in their journey to becoming the healthiest version of themselves.

“For example, being a member of Genesis and the Coaching Zone in Ballarat will mean you’ll have the right to access other Genesis Health and Fitness clubs around the country, for a small fee! I’m also equally excited to be able to expand the professional opportunities available to my staff, which comes from being part of an industry-leading brand with facilities located all over Australia.

“I’m proud to admit that after 15 and 1/2 years, the original passion and vision that originally led me to set up Ballarat Body & Soul has never left my heart. I own and operate the club – and will continue to do so with the new brand – because I genuinely love to teach; and everything else I do in the industry

“I chose to do because I whole-heartedly believe that everybody deserves opportunity, education and affordable memberships.”

Genesis Health and Fitness and the Coaching Zone are part of the Belgravia Group, Australia’s largest privately owned company in the leisure industry.

Welcoming the acquisition, Belgravia Health and Fitness Chief Executive, Ian Jensen-Muir stated “Mel’s decision to partner with Genesis Health & Fitness in her pursuit to take her Ballarat-based health club to the next level of success, is a great testament to her confidence in the future direction of Belgravia Health and Fitness, Genesis and Coaching Zone brands.

“Mel’s passion, knowledge and thirst for continued improvement will be a great asset to our business, and we look forward to officially welcoming her to the family in 2019.”

More information on the Ballarat Body and Soul transition can be seen at www.meltempest.net.

For more information about Genesis Health and Fitness go to www.genesisfitness.com.au

Images: Mel Tempest and Belgravia Group Chairman Geoff Lord agree the acquisition (top) and the Ballarat Body and Soul 24/7 Gym & Group Fitness Super Club (below).

Related Articles

25th October 2018 - Fitness entrepreneur and ‘contrarian’ Mel Tempest receives special industry communication and marketing award

31st October 2018 - New Belgravia Kids venture gets Victorian Government backing to improve activity levels among children

28th May 2018 - Sporting ambassadors back new Coaching Zone studio franchise in Sydney

10th May 2018 - Gym Owners’ Business Podcast approaches 50th episode

2nd March 2018 - Ballarat gym rebranding reflects changing fitness trends

19th November 2017 - Ballarat Body & Soul Health & Fitness Studio gets national recognition for business excellence

10th August 2016 - Genesis Fitness launches the Coaching Zone as ‘the future for group fitness’

18th September 2017 - Genesis Fitness reaches 20 years of operations

15th June 2017 - Ballarat fitness club owner wins IHRSA Institute Scholarship

25th April 2015 - Genesis Fitness opens new clubs in Western Australia

24th February 2015 - New guide to running a ‘Kick Ass’ fitness business

11th August 2014 - 2,500 Australians complete Genesis Fitness Clubs’ body transformation challenge

10th October 2011 - 50th club opening marks ongoing growth at Genesis Fitness Clubs


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