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read moreHong Kong’s Lai Sun Group has announced the official opening of Novotown, an integrated resort and entertainment hub on Hengqin Island in Chinese province of Zhuhai.
With its key attractions, Lionsgate Entertainment World and National Geographic Ultimate Explorer, opened in July and September, Novotown combines state-of-the-art entertainment with world-class leisure experiences.
Speaking at the recent formal opening ceremony, Novotown Managing Director, Larry Leung advised that the resort is aiming to deliver “innovative entertainment and leisure experiences” and provide residents of Zhuhai and Macau with “a state-of-the-art entertainment destination unlike any other”.
Leung added “with world-class themed entertainment facilities, Novotown will not only offer more choices for a short getaway within the ‘one-hour lifestyle circle’, but also help to create a ‘one trip, multi-stop’ tourism model within the Greater Bay Area.”
Launched earlier this year, Lionsgate Entertainment World is one of China’s most technologically advanced theme parks, using virtual reality and augmented reality across many of its rides and attractions.
The interactive destination boasts more than 50 key attractions based on Lionsgate’s film franchises, including The Hunger Games and the Twilight Saga.
Novotown’s National Geographic Ultimate Explorer centre, the first of its type in Southern China, is a family-friendly educational attraction includes 13 experiences, merging content from the National Geographic brand with immersive entertainment.
In addition, Novotown is home to various retail and dining brands, as well as the Hyatt Regency Hengqin hotel.
To celebrate the opening, Novotown has launched the ‘Golden Town’ carnival, running until January 2020 with special offers and activities.
‘Golden Town’ will feature four golden interactive installations, including ‘Golden Station’, ‘Dream Station’, ‘Lucky Station’ and ‘Sparkle Station’ – a 7.2-metre LED digital Christmas tree.
Coming in phase two of Novotown is Real Madrid World, a Ducati-themed motorcycle experience centre, and ILA Hengqin with Harrow International.
Images: The National Geographic Ultimate Explorer at Novotown on Hengqin Island (top) and the exterior of the integrated resort and entertainment hub (below).
3rd November 2019 - Safety concerns see glass bridges closed in China’s Heibei province
17th September 2019 - World Leisure looks to China
1st August 2019 - Lionsgate Entertainment World opens on China’s Hengqin Island
27th May 2019 - Village Roadshow Theme Parks to operate China’s Lionsgate Entertainment World
23rd May 2019 - Attendance at the world’s themed attractions exceeds half a billion visits for the first time in history
29th April 2019 - Discovery partners with CMC to meet demand for family entertainment in China
30th December 2018 - Virtual Reality amusement park opens in China
3rd July 2018 - More than 600 exhibitors to display amusement and attractions products at GTI Asia China Expo
6th November 2015 - Populous designed Zhuhai tennis venue hosts its first international event
27th April 2015 - Chengdu Cube Oceanarium recognised with two Guinness World Records
14th February 2014 - Hengqin Island Chimelong resort attracts 500,000 visitors during its first 10 days
9th September 2010 - Chengdu Polar Ocean World Opens to Public
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