Latest News

Back to Latest News back

 

Discovery partners with CMC to meet demand for family entertainment in China

Discovery partners with CMC to meet demand for family entertainment in China
April 29, 2019

China media and entertainment company CMC has partnered with Discovery, the parent of the American pay television network Discovery Channel, to develop content for preschool children and create theme parks, to meet the demand for quality family entertainment in China.

The two companies said in a joint press release that they plan to work together to produce digital content on science, technology, engineering and maths (STEM) “edutainment”.

The subscription-based service will target children aged between three and five and their parents, featuring videos, educational articles, science shows, online games, toys and an artificial intelligence-enabled robot.

The companies will also develop Camp Discovery-themed entertainment parks in China that will include entertainment, sports facilities, dining, shopping and hotels.

The collaboration includes a location-based entertainment business that claims to "create unparalleled and differentiated experiences that complement Discovery’s growing real-life entertainment content offering in China”.

“Our location-based entertainment centres, which will echo the Discovery brand promise of satisfying curiosity and powering people’s passion, further add to a fun learning experience for the whole family,” said Tony Qiu, Discovery’s Vice-President and General Manager for Greater China and South Korea.

“Together with CMC, we aim to bring top-quality products to our audiences and consumers in China.”

Thomas Hui, Vice President and Chief Operating Officer of CMC Inc, added "we feel very excited about the huge potential China bodes for the location-based leisure and entertainment market. Products that provide premium themed experiences will have great opportunities to succeed in this market.

“CMC has extensive experience in the creation, development, operation and management of location-based themed attractions and our portfolio already includes some internationally renowned names.”

The release did not identify the location of the proposed themed parks, nor the size of the investment.

The rising affluence of China’s middle class has been ushering in strong demand for high-quality entertainment services over the past decade.

Related Articles

14th March 2019 - Beijing 2022 Winter Olympics works move forward

15th February 2019 - News report suggests few Chinese sports venues are profitable

30th December 2018 - Virtual Reality amusement park opens in China

19th December 2018 - China Expo focuses on developing trends in sports culture and tourism

15th September 2018 - Wet’n’Wild Haikou Lifeguards exceed expectations through first summer season

5th September 2018 - China plans to use sporting events to boost remote regions

16th August 2018 - GTI Asia China Expo reveals massive opportunities in China’s amusement sector

5th July 2018 - UNESCO adds 18 sites to World Heritage list

15th June 2018 - Wanda opens indoor theme park in Chinese city of Nanjing

25th January 2017 - Shanghai Disney welcomes close to six million visitors in seven months

30th April 2011 - Adventure Racing management passes to Geocentric Outdoors


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of  treadmills,…

read more

Fitness / Recreation / Technology / Wellness

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business