Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…read more
FFA looks to introduce new A-League fan engagement initiatives
With the A-League having faced declining attendances and lower television audiences over recent seasons, Football Federation Australia (FFA) is set to introduce a number of new game-day initiatives to try and drive fan engagement in the competition.
With the 2018/19 A-League season set to get underway in mid-October, FFA is looking to capitalise on interest in the sport following the recent FIFA World Cup in Russia.
Pointing to cricket’s Big Bash League as a model to try and emulate, A-League officials are aiming to deliver a different atmosphere on match days, with the FFA’s Head of A-League Greg O’Rourke advising “we’re fully aware of what the Big Bash entertainment product is and how it attracts young families.
“We need to make sure we’re not closed off to that. But equally we need to make sure the things in our game that we hold unique will be maintained. We’ll be treading carefully towards this to get the best of both worlds.”
One of the initiatives set to be introduced is ‘safe smoke’, with the Central Coast Mariners and Wellington Phoenix having agreed to a trial run of controlled flare releases at their stadia. Other plans include music and video during goal kicks, corners and substitutions
O’Rourke told the Australian Associated Press news agency “we want to see the return and growth of active fans that have a large boisterous entertaining, standing, singing, chanting culture.
“We’ve been doing a significant amount of work with the clubs, the police and also the active fan representatives about what would be important to them to attract them back and to allow them to grow.
“The plan is based on what fans felt were missing out of an end of season review. Fans wanted more pre-game entertainment, more in-game entertainment and more at half time.
“Football globally has about 30 minutes when the ball is stopped or out of play. Some of those gaps can be filled. But not in the big derbies when you’ve got big active fans because the natural rhythm of the supporters is the strength of the game. When we’re at smaller stadiums or bigger stadiums with smaller crowds, we’ll use them.”
Image: Western Sydney Wanderers' Red and Black Bloc fan group have previously been sanctioned for lighting flares at games. Courtesy of Damian Briggs Photography.
5th September 2018 - FFA to review policy governing ethnic heritage of clubs
19th July 2018 - FFA management restructure sees two senior staff cut
21st February 2018 - A-League clubs warn of competition collapse
30th September 2017 - New FFA websites aim to engage football fans and players
13th January 2017 - Australian Open to feature new fan engagement initiatives
28th April 2016 - A-League Grand Final set to generate record gate receipts
10th December 2015 - A-League supporter groups suspend game boycotts after FFA agreement
30th October 2015 - FFA announces major changes in Digital and Fan Engagement
26th September 2015 - Western Sydney Wanderers reject ‘excessive’ police proposals for fan behaviour
8th October 2013 - Victoria Police to crack-down on anti-social behaviour at A-League games
22nd November 2012 - Conference explores football’s power to drive Asian engagement
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…read more
Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!