Latest News

Back to Latest News back


Conference explores football’s power to drive Asian engagement

Conference explores football’s power to drive Asian engagement
November 22, 2012

The Lowy Institute for International Policy and the Local Organising Committee of AFC Asian Cup Australia 2015 are hosting a conference to explore how football can deepen Australia's relationship with Asia.

The conference, 'Football Diplomacy', being held on Friday 23rd November will look at practical ways that Australia can use the 2015 Asian Cup to promote diplomatic, tourism, business and social engagement with key countries in Asia.

The workshop will build on Football Federation Australia (FFA)'s submission to the Australian Government's 'Australia in the Asian Century White Paper' and the Lowy Institute's 2005 'Football Diplomacy' policy paper.

Federal Minister for Trade and Minister Assisting the Prime Minister on Asian Century Policy, Craig Emerson will deliver the keynote address while the Conference will also be addressed by Mr Frank Lowy AC, Chairman of Football Federation Australia, the Asian Cup Local Organising Committee and Lowy Institute for International Policy.

AFC Asian Cup Local Organising Committee Chief Executive Michael Brown explains that the Asian Century White Paper acknowledged the power of sport to bridge language and cultural barriers and serve as a platform to build relationships.

Brown states "the White Paper confirms that events like the Asian Cup offer opportunities for Australia to build on our international reputation for delivering major sporting events, and to promote Australian tourism, trade and other interests in Asia.

"The Asian Cup is the pinnacle for the 46 nations of the Asia Football Confederation who represent half the worlds population and some of the most passionate football fans anywhere.

"Asia is the fastest growing football market in the world and the AFC Asian Cup 2015 is expected to reach a television audience of about 2.5 billion people.

"This presents an outstanding opportunity for Australia to strengthen our cultural, social and economic ties with Asia, including some of our most important trading partners.

Anthony Bubalo, West Asia Program Director at the Lowy Institute and author of the Lowy Institute's 2005 Football Diplomacy policy paper, sees the 2015 Asian Cup as a chance to launch a sustained effort to strengthen Australia's engagement with Asia through football.

Bubalo explains "Australia's football engagement with Asia goes far beyond the Asian Cup and will not end in 2015. National teams, A-League and state representative teams make regular visits to China, Indonesia, Japan, Malaysia, Singapore, Thailand and Vietnam.

"Most importantly, they often travel and play outside capital cities, creating a major opportunity to broaden Australia's engagement in Asia including, for example, in regional China.

"Australia needs to do more to capitalise on the doors football can open and the Football Diplomacy conference will start to explore those opportunities."

The conference will be held at the Lowy Institute's headquarters at 31 Bligh Street, Sydney and will bring together senior political, business, sporting and community figures.

The event will be structured around four interactive sessions on business and investment; tourism; diplomatic relations; and people-to-people contacts.

For more information go to 

Related Articles

29th October 2012 - Arts, Culture and Sport to be unifiers with Asia

27th September 2012 - Tourism at the top in Asian century

23rd August 2011 - International sport grants now available

5th January 2011 - Australia to host AFC Asian Cup

2nd December 2010 - Australia’s final World Cup pitch to FIFA

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks



At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology



Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology


TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism



Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks



BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness



HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness



The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…

read more

Fitness / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business