Latest News

Back to Latest News back

 

FFA announces major changes in Digital and Fan Engagement

FFA announces major changes in Digital and Fan Engagement
October 30, 2015

Football Federation Australia (FFA) has announced a major management change to set up the game for the 20-year vision contained in the Whole of Football Plan.

The establishment of a new Digital and Fan Engagement Department aims to transform FFA’s ability to connect with the 1.96 million participants in Australian football.

The department will be positioned at the heart of the FFA business with a mandate to collaborate with stakeholders in providing a world-class experience to fans, players, coaches, club administrators, referees, volunteers and general football consumers.

The scope of the remit includes technology systems, data, content and consumer sales.

Explaining that this is the most significant decision taken since the Whole of Football Plan was published in May, FFA Chief Executive David Gallop stated “the game has a clear objective to become the largest and most popular sport in Australia and now we setting up the mechanisms the achieve it.

“This decision is culmination of extensive work and consultation on strategy and scoping of our digital landscape over the past 18 months. I’m delighted to bring all that effort to life in a new Digital and Fan Engagement department.”

Gallop has announced that Robert Squillacioti, currently General Manager Marketing and Fan Engagement, has been appointed as Head of the new department. Squillacioti will report directly to the Chief Executive.

Gallop added “Rob is one of several young, talented and driven executives at FFA.

“Being able to promote from within is a sign of FFA’s commitment to find the best people and nurture them for bigger things.

“I’ve been very impressed by Rob’s commitment to be a ‘champion of the fan’ in his role over the past three years. He has an incredible depth of knowledge and insight to the digital world and he’s ideal for this role.”

30 year old Squillacioti joined FFA in 2011 as Digital Content Manager after working in major consumer and digital projects at ANZ Stadium and The Star. He was elevated to General Manager Marketing and Fan Engagement in 2012.

This year he undertook a study tour of the sports industry in the USA with a focus on digital and fan engagement, visiting 10 major franchises across MLS, MLB, NFL and NHL.

Welcoming his appointment, Squillacioti stated “I’m thrilled to get this opportunity to lead FFA’s effort in digital and fan engagement.

“I am a ‘data nut’ and live by the mantra that businesses should not create digital strategies, but strategies for a digital world. In doing that, the experience of participants and fans is paramount.

“I thank David for the confidence he’s shown in me and for having the vision to see the importance of this step towards fulfilling the Whole of Football Plan objectives.”

As part of the new department, Vanessa Bolzan has been appointed to the role of Fan Engagement Manager. In a related appointment, Jess Laycock becomes Senior Marketing Manager. 

Image: Melbourne Victory fans.

6th May 2015 - FFA SETS OUT 20 YEAR PLAN FOR DEVELOPMENT OF FOOTBALL

14th October 2014 - GEMBA GROUP AND FUTURES SPORT TO TEAM UP WITH FOOTBALL FEDERATION AUSTRALIA

19th September 2014 - FFA UNVEILS PLAN FOR FOOTBALL GROWTH

21st August 2014 - ‘ENGAGED’ FOOTBALL FANS OFFER OPPORTUNITIES FOR SPONSORS

4th May 2009 - FFA BLUEPRINT FOR FOOTBALL SUCCESS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business