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The Commonwealth Bank has become the first local sponsor of next year's FIFA Women’s World Cup, being hosted by Australia and New Zealand in July and August 2023.

Already a partner of Football Australia and Cricket Australia, CBA’s support of the FIFA Women’s World Cup makes it one of the largest brand investors in women’s sport in Australia, with the company claiming that it “elevates its commitment to developing and promoting equality and inclusiveness.”

With CBA to be acknowledged as the Australian bank partner for the tournament, the sponsorship will be leveraged through activations and grassroots initiatives including a player escort program that will see about 1,500 children aged six to 10 years take part in the World Cup by accompanying players onto the pitch at the start of each match.

Commenting on the partnership, which runs to the end of November 2023, Commonwealth Bank Group Executive Marketing and Corporate Affairs, Monique Macleod stated “this is an exciting time for women’s sport in Australia and around the world. With 64 games taking place in Australia and New Zealand, the FIFA Women’s World Cup is the biggest women’s sporting event in the world.

“Following almost 25 years of investing in women’s sport through our partnerships with Football Australia and Cricket Australia, this partnership reinforces our commitment to supporting Australian football from the grassroots to the elite level.”

FIFA Chief Women’s Football Officer, Sarai Bareman added “through their investment in Australian football since 2021, Commonwealth Bank have demonstrated a genuine commitment to growing women’s football participation, creating opportunities, and championing leadership. These goals are closely aligned with the objectives of FIFA’s own women’s football strategy, so this partnership truly is an exceptional fit.

“We look forward to working closely with Commonwealth Bank over the coming months as together we aim to inspire kids and communities through the power of women’s football.”

Image credit: Commonwealth Bank.

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