Commonwealth Bank backs Football Australia in partnership to elevate women’s game

August 23, 2021

Football Australia has today announced what it calls a “game-changing” partnership with Commonwealth Bank to elevate women’s football across the national.

The partnership will see Commonwealth Bank become the official partner and bank of the Commonwealth Bank Matildas, Commonwealth Bank Young Matildas, Commonwealth Bank Junior Matildas and Socceroos, while also supporting Football Australia’s 15-year vision and strategic agenda to increase women’s and girls’ participation in the sport.

In April this year, Football Australia and Commonwealth Bank announced the new partnership which sees the bank become one of the largest investors in Australian women’s football, injecting millions of dollars into the elite women’s game and grassroots initiatives across the country over the next four years.

News of the partnership was met with excitement across Australia’s football community, with the bank becoming the naming rights partner of the Commonwealth Bank Matildas, Commonwealth Bank Young Matildas, and Commonwealth Bank Junior Matildas, and pledging to play an integral role in supporting Football Australia’s ambitious Legacy ‘23 plan, to increase women’s participation in football.

Commonwealth Bank Group Executive of Marketing and Corporate Affairs, Monique Macleod, advised that the partnership represents a landmark moment for CBA and for Australian football, stating “this is an exciting time for women’s football; the Matildas recent performance on the world stage is showing young Australian women and girls they can achieve great things. We are ready to play our part in strengthening the game at all levels as we head towards 2023 and beyond.

“We are delighted to partner with Football Australia in supporting the Commonwealth Bank Matildas in their quest for glory on the world stage, and the future growth and development of the game across all levels.

Football Australia Chief Executive, James Johnson added “our partnership with Commonwealth Bank represents a clear and strong alignment of values between our two organisations. It is also a significant endorsement of our vision for Australian football and our strategic priority to anchor the growth of the game in women’s football.

“We are already seeing Commonwealth Bank’s commitment to helping Football Australia provide opportunities for all Australians to play football, and to further strengthen the Commonwealth Bank Matildas’ position as an iconic brand, by helping us to reach more Australians than ever before.

“We are thrilled that today the Commonwealth Bank Matildas partnership has officially begun following the announcement of our landmark agreement in April this year. It is one which will also become synonymous with our senior and youth women’s national teams through to 2023 and beyond.

“In recent weeks we’ve seen the Commonwealth Bank Matildas set the record for the largest audience for a women’s team sport in Australian TV history, with an average television audience of 1.87 million tuning in to watch Australia and Sweden in Tokyo. This is a sign of how this team is capturing the hearts and minds of Australians everywhere and with Commonwealth Bank’s support, we believe this team will continue to grow and reach new heights over the coming years.

“Commonwealth Bank’s support for the Socceroos also comes at a time when the team has reached its highest FIFA ranking since 2011, and readies itself for the next phase of the Asian Qualifiers - Road to Qatar with upcoming matches against China and Vietnam in the September Men’s International Match Calendar window.”

The partnership between Commonwealth Bank and Football Australia includes:

Official Naming Rights Partner of the Commonwealth Bank Matildas, Commonwealth Bank Young Matildas and Commonwealth Bank Junior Matildas
Official Bank of the Commonwealth Bank Matildas, Commonwealth Bank Young Matildas and Commonwealth Bank Junior Matildas
Official Partner the Female Football Awards
Official Naming Rights Partner of Commonwealth Bank Matildas Fan Days
Official Partner and Bank of the Socceroos
Official Partner of the MiniRoos

20th August 2021 - New book explores the ‘Code Wars’ in Australia’s football market

19th August 2021 - Construction begins on Western Australia’s State Football Centre and $35 million upgrade announced for HBF Park

9th August 2021 - Olympic achievements prompt Australian Government to commit future elite sport funding

12th August 2021 - Australia’s National Football teams well positioned for fan engagement following Tokyo 2020

30th July 2021 - Football Australia’s domestic match calendar another step towards national second division

16th July 2021 - Football matches in Brisbane to continue after governing bodies resolve insurance matters

14th April 2021 - Indigenous Football Australia launched as transformational football and wellbeing program

5th March 2021 - Football Australia celebrates Female Football Week 2021

23rd February 2021 - Football Australia reveals legacy plan to capitalise on hosting FIFA Women’s World Cup 2023 to Government

5th July 2021 - Upgrades to Coopers Stadium set to commence ahead of FIFA Women’s World Cup 2023

1st June 2021 - FIFA announces Chief Executive for FIFA Women’s World Cup 2023

5th August 2021 - Adelaide secures Young Matildas training camp ahead of 2023 FIFA Women’s World Cup

16th May 2021 - Victorian Government confirms investment Into Matildas’ training base at Melbourne’s La Trobe University

14th May 2021 - Future Matildas set up camp at West HQ’s ONE55 Health & Fitness

30th August 2020 - Victorian Government to fund delivery for ‘Home of the Matildas’ at La Trobe University

20th December 2019 - Questions over credibility of ‘independent’ review of sacking Matildas coach Alen Stajcic

5th November 2019 - Groundbreaking deal to see pay parity between Matildas and Socceoos

1st May 2021 - New report suggests women’s sport delivers better sponsorship outcomes

17th March 2021 - Deloitte report predicts ongoing growth of women’s sport and its sponsorships

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.