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Sponsorship’s new paradigm

Sponsorship’s new paradigm
October 21, 2022
About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia and New Zealand’s only magazine for professionals in all areas of the leisure industry. Having established the magazine in 1997, shortly after his relocation to Australia, he has managed its readership rising to over 11,500 and its acceptance as the industry journal for professionals in aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues.

In 2020, he launched the new Asian Leisure Business website.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

Click here to connect with him via LinkedIn.

Read more from this author

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17th October 2022 - Netball Australia announces ‘stepping down’ of Chair Marina Go

15th October 2022 - Australia’s Diamonds step back from wearing Hancock Prospecting brand during Constellation Cup

14th October 2022 - International Cricket Council announces Aramco sponsorship and fan experience plans for T20 World Cup

12th October 2022 - Cricket Australia seeks new front of shirt sponsor as Alinta Energy ends partnership

29th September 2022 - Netball Australia’s finances set to be boosted by Hancock Prospecting’s Diamonds sponsorship

27th September 2022 - vivo becomes the only official smartphone sponsor of the FIFA World Cup Qatar 2022

19th September 2022 - Sport fans want their teams to lead on environment, sustainability and inclusion issues

14th September 2022 - Strategic partnership agreed between sponsorship platforms Turnstile and SponsorPulse

6th September 2022 - NRL and Telstra announce extended title sponsorship partnership

6th September 2022 - Cadbury extends its sponsorship of Matildas for a further four years

18th August 2022 - Surf Life Saving Australia’s Coolangatta Gold race event secures new naming rights sponsor

3rd August 2022 - Surfing Australia secures Harvey Norman sponsorship to support grassroots

28th July 2022 - Move to wear historic pride jersey by NRL’s Manly results in player boycott

25th July 2022 - Jim Beam targets community sport with expanded sponsorship program

13th July 2022 - Financial report reveals Netball Australia’s crisis

29th June 2022 - Bing Lee returns to sport sponsorship market with Sydney Swans AFLW partnership

27th February 2022 - Is beer and surfing the right mix?

24th February 2022 - Supercars deal sees CUB secure beer rights to more top level Australian sport

9th February 2022 - Turnstile appointed by ICC to value its sponsorship program

24th January 2022 - Tennis Australia and Santos end partnership after just one year

30th April 2019 - Research shows alcohol advertising in sport fuels a drinking culture


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