Cadbury extends its sponsorship of Matildas for a further four years

September 6, 2022

Events / Marketing / Retail / Sport /

Football Australia has announced that consumer brand, Cadbury, will remain as an Official Partner of the CommBank Matildas for a further four-years until 2026.

First teaming up with the CommBank Matildas back in 2020, Cadbury used its partnership to successfully launch the ‘Get In The Game’ campaign, to combat barriers and help women in sport feel seen, appreciated, and supported. The campaign worked to give professional female athletes a bigger platform, highlight role models for younger players – such as CommBank Matildas and Cadbury Ambassador Alanna Kennedy – and provide access to supplies like better fitting uniforms.

Upon announcing the partnership extension, Football Australia Chief Executive James Johnson enthused “we are thrilled to extend our partnership with Cadbury for a further four-years, where we will continue to work together to use the power of football to further inspire future generations of women and girls across Australia to be the best versions of themselves.

“Over the past two years, the popularity of the CommBank Matildas has soared, and the positive influence of the team has seen players become household names and the CommBank Matildas hold the title of Australia’s most-loved national sporting team.

“With the CommBank Matildas set to play several matches on home soil over the next ten months, and Australia to co-host the FIFA Women's World Cup Australia & New Zealand 2023™, we are expecting unprecedented growth in women’s football over the next decade. To meet this demand, Football Australia is working with likeminded partners such as Cadbury to promote equality in our sport, where female footballers enjoy the same level of facilities and resources as their male counterparts, and support the development of future CommBank Matildas.”

In response to the announcement, Paul Chatfield, Vice President of Marketing at Cadbury advised “at Cadbury, we’re proud to support the continued growth and equality of women’s sport and thrilled to strengthen our support with the CommBank Matildas until 2026.

“With the FIFA Women’s World Cup here on home soil next year, what better time to be shining a light on our incredible female athletes and inspiring the next generation of girls in communities across Australia.”

Football Australia and Cadbury have also announced that experienced CommBank Matildas’ defender, Alanna Kennedy, will also continue as a Cadbury Ambassador.

To date, Kennedy has made 108 international appearances for Australia and flies the flag for her nation around the world with both the CommBank Matildas and while playing in the FA Women’s Super League for Manchester City.

Kennedy commented “It’s brilliant to see Cadbury continue its support of the CommBank Matildas and use its partnership with Football Australia to drive equality for women’s sport.

“I’ve thoroughly enjoyed being a Cadbury Ambassador over the past two years and I look forward to continuing to inspire women and girls to remain in the game as we enter a very special time for Australian women’s football.”

30th August 2022 - Cadbury partners with Taronga to help save the Northern Corroboree Frog

18th August 2022 - Silver Ferns and Cadbury thank New Zealand netball volunteers

13th May 2021 - Rugby Australia announces Cadbury as new principal partner

27th February 2019 - Zoos Victoria to drop Mondelez’s Cadbury products over palm oil fears

7th May 2018 - Cadbury to back Netball Australia fundraising initiatives

24th August 2017 - Green light for expansion of Dunedin’s Cadbury World

21st May 2017 - Cadbury World attraction to expand in Dunedin

7th March 2022 - Football Australia launches ParaMatildas

5th August 2021 - Adelaide secures Young Matildas training camp ahead of 2023 FIFA Women’s World Cup

16th May 2021 - Victorian Government confirms investment Into Matildas’ training base at Melbourne’s La Trobe University

14th May 2021 - Future Matildas set up camp at West HQ’s ONE55 Health & Fitness

30th August 2020 - Victorian Government to fund delivery for ‘Home of the Matildas’ at La Trobe University

20th December 2019 - Questions over credibility of ‘independent’ review of sacking Matildas coach Alen Stajcic

5th November 2019 - Groundbreaking deal to see pay parity between Matildas and Socceoos

24th June 2019 - Lack of female football facilities threatens development of future Matildas in Victoria

14th May 2018 - New program to help develop up and coming Matildas

3rd May 2016 - Matildas Olympic preparations link with grassroots female football boost

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