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AFL restructuring sees integration of management at Melbourne’s Marvel Stadium

AFL restructuring sees integration of management at Melbourne’s Marvel Stadium
August 25, 2020

The AFL’s restructuring of its operations will see a change of management at Melbourne’s Marvel Stadium with the Docklands venue to become wholly integrated into the AFL structure.

Prompted by an expected $400 million loss of income this year due to Coronavirus pandemic and anticipating future financial challenges, the AFL has ended the independent management of the venue with Kylie Rogers, a member of the AFL’s slimmed down Executive Team, in charge, and former Stadium Chief Executive Michael Green leading as Head of Stadium Operations.

Rogers, the AFL’s Executive General Manager, Commercial and Customer will continue to lead the AFL’s commercial activity, including corporate partnerships, membership, premium products, ticketing and events as well as overseeing marketing, digital media including the AFL’s website, and the customer and fan experience.

Auld will lead the Marvel Stadium and Docklands Precinct redevelopment, AFL major projects, finance, clubs, broadcasting and fixtures.

Travis Auld, the AFL’s Executive General Manager - Finance, Clubs and Broadcasting, will now lead the Marvel Stadium and Docklands Precinct redevelopment as well as AFL major projects with the dedicated precinct redevelopment team to be led by General Manager of Property Development Matthew Chun.

Yesterday’s announcement from the AFL on its restructuring advised that the change will “complete the full integration of Marvel Stadium into the AFL with a newly formed Stadium Operations team reporting to Kylie Rogers.”

Commenting on the change, AFL Chief Executive, Gillon McLachlan advised “Marvel Stadium is a fantastic asset for the AFL business, our end goal was to always fully integrate the stadium business into the AFL, which in turn will provided fans, at any event, the best possible experience.

“Once the redevelopment is completed, we aim to have the leading multi-purpose stadium and surrounding precinct in the world.”

Yesterday’s announcement also includes re-structuring of AFL’s state offices across NSW, Victoria, Queensland, Tasmania and Northern Territory with the aim that they “focus more on community football, growth in participation and development of facilities”.

Images: Melbourne’s Marvel Stadium (top, courtesy of Alexei Bui) and plans for its redevelopment (below).

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25th August 2020 - AFL Tasmania Chief Executive Trisha Squires heads to Queensland

24th August 2020 - Decline in income forces AFL to restructure operations with 20% of staff to be cut

6th August 2020 - United Services Union warns AFL of breaching Fair Work Act with unlawful directive to staff

23rd July 2020 - AFL and NRL show year-on-year value gains

15th July 2020 - AFL looks to relocate more clubs to Queensland

13th July 2020 - Optus Stadium prepares for AFL fixtures this week

3rd July 2020 - AFL’s Victorian teams to move interstate

1st July 2020 - Melbourne Symphony Orchestra presents unique musical tribute to AFL

18th May 2020 - AFL to proceed with upgrade plan for Melbourne’s Marvel Stadium

7th April 2020 - TEG Live to refund thousands of basketball fans over Marvel Stadium fiasco

26th February 2020 - Marvel Stadium delivers hospitality upgrades ahead of 2020 AFL season

14th February 2020 - AFL and Ticketmaster move to scrap ticket booking fees at Melbourne’s Marvel Stadium

20th December 2019 - New Spartan Race format to make Australian debut at Melbourne’s Marvel Stadium

25th November 2019 - Rugby Australia takes 2020 Bledisloe Cup Test to Melbourne’s Marvel Stadium

4th November 2019 - AFL announces new management arrangements for Marvel Stadium

2nd November 2019 - Marvel Stadium reveals 2020 season AFL calendar

21st August 2019 - Marvel Stadium partners with Ingles family to launch sensory room

21st August 2019 - Report suggests TEG considering refunds for disappointed Marvel Stadium basketball fans

13th August 2019 - Fun and creativity the focus of Marvel Stadium’s new kids zone

25th July 2019 - Melbourne’s Marvel Stadium to host UFC 243

28th June 2019 - Marvel Stadium roof to remain closed for AFL games

16th June 2019 - Marvel Stadium to review ‘intimidating’ AFL security measures

6th June 2019 - Marvel Stadium becomes first Australian venue awarded Global Venue of the Year

30th May 2019 - Marvel Stadium congratulates Eray Saban on VMA Young Achiever of the Year Award 

2nd May 2019 - Quayclean prepares for AFL triple header at Melbourne’s Marvel Stadium


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