Swimming Australia appoints Publicis Worldwide to handle media and marketing strategies

December 9, 2021

Swimming Australia has appointed leading ‘360 communications agency’ Publicis Worldwide to handle Its marketing strategy, creative, media, design, social and partnership development activities.

Appointed at the end of last month, Publicis Worldwide’s securing the Swimming Australia contract follows its communications partnership with the Queensland Government for its winning Brisbane 2032 Olympic bid.

Announcing the appointment, Swimming Australia Chief Executive, Eugenie Buckley told B&T Magazine “as the custodian of Australia’s most successful Olympic and Paralympic teams, we’ve created a strategy to expand from this platform - engaging over five million Australians who swim at schools, clubs, in communities, in oceans, and a nation of over 20 million fans.

“Publicis Worldwide has proven experience bringing together communications strategy, creativity, data and technology to lead the change, and to shape the future of the sporting and entertainment experience in swimming.”

Publicis Worldwide Managing Director, Simone Waugh added “our expertise in building brands and now applying it to sports is timely for our agency - with the momentum and change evident as soon as the 2032 Olympic Bid was successful for Queensland.

“Every sport needs to build its brand and has the ability to ignite social change and attract participation with new thinking. The portfolio of brands we have in our Publicis Groupe also presents opportunity for partnerships that transcend both the sport and entertainment worlds.

“Our team worked tirelessly on the Olympic Bid communications to bring the right balance of brand story, information, and craft to the multiple films, and now we couldn’t be more excited to channel fresh creativity and innovation in to accelerating participation and engaging partnerships for Swimming Australia.”

Publicis Worldwide’s work for the Brisbane 2032 Olympic bid saw it create a series of ‘hero’ films before the International Olympic Committee (IOC) vote that featured the re-recorded John Farnham anthem, ‘You’re the Voice’, with Indigenous musician Mitch Tambo.

The business is now an IOC accredited agency.

28th October 2021 - Swimming Australia halts support for ASL elite competition

27th October 2021 - Swimming Australia confirms Eugenie Buckley as Chief Executive

25th October 2021 - Doubts surround Australian Swimming League after revelation of major investor’s tax fraud conviction

21st October 2021 - SA Aquatic and Leisure Centre to host Swimming Australia 2022 Championship meets

12th October 2021 - World swimming body FINA to establish integrity unit

7th October 2021 - Queensland Academy of Sport to double funding for swimming

6th October 2021 - Elite swimming rocked by new sexual abuse allegations

1st October 2021 - Key swimming organisations warn lives at risk if NSW Government keeps indoor pools shut

18th September 2021 - International Swimming League accused of ongoing financial mismanagement by former executives

15th September 2021 - Swimming Australia advise all-female Independent Panel moves to next phase

3rd September 2021 - Swimming Australia Board pledges to work towards National Integrity Framework

31st August 2021 - Experienced administrator Eugenie Buckley takes on interim Chief Executive role at Swimming Australia

18th August 2021 - Australian Swimming League launch event delayed due to COVID-19

16th August 2021 - 2021 Australian Short Course Swimming Championships cancelled due to Melbourne’s lockdown

9th August 2021 - Swimming Australia Chief Executive Alex Baumann to step down

25th July 2021 - AIS Chief Executive congratulates Australia’s swimming performance at Tokyo Olympic Games

20th July 2021 - AUSTSWIM launches winter special for Teacher of Swimming and Water Safety courses

2nd July 2021 - Barrister to head Swimming Australia inquiry into discrimination and harassment claims

22nd July 2021 - Australian Sports Commission welcomes Brisbane hosting 2032 Olympics and Paralympics

21st July 2021 - Historic achievement as 2032 Olympics secured for Brisbane and South East Queensland

9th November 2020 - Kieren Perkins appointed as Swimming Australia President

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.