AusLeisure

This year Australian born company, Studio Pilates is celebrating its 20th birthday having started out as a single studio in Brisbane's Hawthorne, and now being one of Australia’s largest Pilates franchises.

Studio Pilates boasts 63 studios globally in four different countries (soon to be seven countries with 100 expected to be open and operational by the end of the year) as well as an education arm to the business, which has become one of Australia's biggest Pilates education providers.

Studio Pilates was co-founded by Chief Executive and former Olympic Swimmer Jade Winter (above right) and his wife and qualified physiotherapist Tanya Winter (above left) in 2002, who self-funded their first studio as 22-year-olds on a personal credit card after being denied a bank loan (12 months later they walked back into the same bank who offered them a $1.2 million loan).

Their approach to Pilates (designed by physiotherapists) garnered such a cult following, Jade and Tanya Winter spent between 60-90 hours each per week instructing classes. When not teaching, they were writing, photographing and filming instructor education manuals, which then became the foundation of Studio Pilates Education - which now offers over 15 courses and generates a high amount of revenue to the business.

With no business experience prior to starting Studio Pilates themselves, Jade and Tanya Winter worked extensively to build a franchise model that didn’t require prior knowledge or experience, so they could scale it successfully and mitigate any barriers that might prevent people from buying a business and in 2014 they opened their first franchise in Brisbane's Hamilton.

Since 2014, there are now 62 studios globally with 100 expected to be operational by the end of this year - proof that their turnkey business model is robust. Over 50% of franchisees own more than one studio thanks to the rapid payback period and fast return on investment.    

Studio Pilates International was also the first to implement the state-of-the-art audio-visual technology (demonstrations on TV screens around the studio paired with a voiceover) that's now used by many large franchises globally including F45 and Fitstop.

For more information on Studio Pilates go to studiopilates.com/

Related Articles

17th August 2019 - Studio Pilates reveals ongoing Australian and international growth

11th January 2022 - Retired rugby league star Robbie Farah becomes KX Pilates franchise owner

10th January 2022 - AUSactive welcomes first Pilates business member under new membership model

6th January 2022 - KX Pilates’ Aaron Smith explains international expansion prospects and challenges

21st December 2021 - Genesis Health and Fitness commences national roll out of Reformer Pilates classes

25th November 2021 - Club Pilates expands franchised studio network across Australia

22nd October 2021 - Skills Active Aotearoa spotlights a commitment to yoga and Pilates

27th July 2021 - Body Concept Pilates Studios shortlisted for INDESIGN 2021 award

13th April 2021 - World’s largest Pilates brand launches first Australian studios

23rd February 2021 - Club Pilates agrees Master Franchise Agreement for Australian studios

23rd September 2020 - Pilates, strength training and yoga the most popular classes as Australians return to fitness facilities

9th February 2020 - Choosing a Pilates teacher training program

2nd February 2020 - Merrithew moves forward with Pilates innovation

19th January 2020 - When Pilates ceased being a trademark and became a generic term

12th January 2020 - Pioneering Pilates in Australia

5th January 2020 - Pilates 100-year journey to be a global fitness phenomenon

7th January 2019 - KX Pilates founder steps back with appointment of new Chief Executive

12th September 2018 - KX Pilates’ opens 50th franchise and first international studio

17th April 2018 - KX Pilates founder describes eight years of business growth

25th October 2017 - Reformer Pilates reimagined at new Sydney studio

13th November 2014 - One Hot Yoga and Pilates to launch new Melbourne studio and Hot Mat Pilates

17th June 2014 - HF Industries release Pilates for Fitness Facilities publication

18th July 2012 - Leisure Concepts Australia named Stott Pilates international distributor of the year

20th July 2010 - HF Industries add to their Balanced Body Pilates products

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.