Latest News

Back to Latest News back


Studio Pilates reveals ongoing Australian and international growth

Studio Pilates reveals ongoing Australian and international growth
August 17, 2019

Brisbane-founded wellness franchise Studio Pilates has revealed ongoing growth, opening its first Western Australian location along with international growth in China and the USA.

Already operating franchises in Queensland, NSW, Victoria and South Australia, the new studio in the Perth suburb of Leederville studio marks the first facility in Western Australia for the reformer Pilates specialist.

Jade Winter, Studio Pilates founder and Chief Executive said the latest domestic growth allowed the franchise to reach new clients, tapping into the lucrative Western Australian wellness market.

Winter advised “bringing the Studio Pilates brand to new cities always opens new doors and avenues for expansion.

“Not only do we find that the brand spreads across each new city that we enter, we are constantly finding that even more new markets open up to us.”

In May, Inside Franchise Business reported that the brand had broken into the US market, signing an initial three agreements in New York.

Subsequently, the business has now secured a franchise agreement in Louisville, Kentucky.

Advising that the area represented a meaningful gateway to an emerging market, Winter (pictured below) commented “(it is) a beautiful location in an equally beautiful and picturesque part of the USA, (with this location to) be the entry point for the Studio Pilates brand in the south-east of the United States.

“The data shows us that there are hundreds of under-serviced regions right across the US in relation to high quality reformer Pilates offerings. This potential excites me very much, especially when it’s combined with the ardour of so many Americans.”

Studio Pilates is also encouraged by its presence in China where, in 2018, it launched its inaugural venture in Zhujiang New Town, Guangzhou.

In just 18 months, the corporate-owned studio has flourished, with Winter explaining “the Chinese market is devouring our product; they are possessed by it.”

Commenting on the growth, Winter advised “China is a market where it’s … affordable to physically build a site, plus there are the additional benefits of a huge number of potential customers right on the doorstep of each site, far less competition and a genuine thirst for services that provide a high quality, customer experience.

“After observing first-hand the lack of quality and very few Pilates reformer offerings in China, I knew we would be successful.”

With a second location to open at Binjiang in Guangzhou, Winter notes  “we have successfully tapped into the local Chinese-speaking market, rather than just servicing the expat community and bilingual Chinese. This has been a key factor in our success in this space and it now opens up potential across the entire country. That’s a lot of potential.”

Looking forward, Winter adds “I believe that no matter where one lives, we all respond positively to a high-quality product or service that is combined with a customer experience that is of an equal calibre.

“In Australia, we are continuing to expand our footprint - in new cities and in cities that we are already in- as well as continuing to focus on constant same store growth and taking our franchisee’s profitability to even higher levels.”

Related Articles

16th August 2019 - Global Wellness Institute launches ‘Understanding Wellness’ white paper series

7th July 2019 - FIBO CHINA grows to become Asia’s leading fitness event

9th May 2019 - Australians spend up to $250 per month on exercise and wellness

11th April 2019 - Xtend Barre expands with two new Sydney studios

7th January 2019 - KX Pilates founder steps back with appointment of new Chief Executive

9th January 2018 - Reformer studio upgrades at Sydney’s Virgin Active Pitt Street

1st August 2017 - Pilates Studio transforms business with nutrition and diet

2nd April 2017 - Pilates instructor recognised as top information professional

20th July 2016 - F45 Training set to reach 700 franchises worldwide

29th April 2015 - Australian backed wellness resort presents a new approach to lifestyle tourism

17th June 2014 - HF Industries release Pilates for Fitness Facilities publication

30th October 2013 - Fitness businesses acclaimed at franchise awards

8th February 2013 - Federal Government review into Franchising Code of Conduct

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play



Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness


The Pool Enclosure Company

Now TPEC Pool Enclosures - see

read more

Aquatics / Design / Recreation / Venues


BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks



Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness



Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing



PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security


TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business