Latest News

Back to Latest News back

 

Australians spend up to $250 per month on exercise and wellness

Australians spend up to $250 per month on exercise and wellness
May 9, 2019

New research from St.George Bank has found that Australians are spending up to $250 per month on being healthy and getting fit, with 100% of those surveyed buying health products or fitness memberships in the last month.

The costs include seven in 10 Australian’s embracing health and fitness trends through the purchase of vitamins and supplements, while half of those surveyed are regular buying active wear and 45% have investing in a gym membership.

For 20% of couples this cost increases to $500 per household.

Encouraging more Australians to ensure these costs are factored into a households everyday budget to avoid falling behind on their financial goals, Ross Miller, General Manager of St.George Bank stated “while it’s great to see a focus on physical wellbeing, it’s very important to balance this with financial wellbeing.

“Ensuring you have a budget in place for your physical wellbeing goals means you’re much better placed to retain your healthy habits throughout the entire year – not just for a few months.”

Only 42% of those surveyed said they have a specific budget in place for health and fitness products with two in 10 admitting they regularly over spend on fitness trends. Social media emerged as a key driver for a driver for this with three in 10 those surveyed saying they are influenced to spend more after scrolling.

Key findings – health and fitness spending trends

• All Australians who were surveyed said that they purchase health products or fitness memberships
• The most popular health product purchased by those surveyed was general vitamins with 70% of those surveyed buying these, followed by active wear (54.8%) and a gym membership (45%)
• The most important product follows a similar trend with general vitamins being the most important at 34.5%, a gym membership, 28.9% and health supplements such as powders/shakes, 8.2%
• 20.6% spending between $101-$250
• When asked specifically how much they spent on health and fitness products in a month, 14% said $50, 11% said $100 and 8% said $200
• Only 42% of Australians say they have a specific budget set aside for these purchases
• Social media also drives some Aussies to spend more with 34% saying social media encourages them to make health and fitness purchases
• Only 14% of those surveyed say they have multiple memberships with 20% feeling like they blow their budget on health and fitness products
• Compared to Australians overall budget, 67% spend 10% of their budget on health and fitness products, 19.3% spend 20% and 9.3% spend 30%
• The most popular health and fitness programs were dieting including Jenny Craig, Weight Watchers, keto diet, Lite N Easy and paleo diet. Exercise programs named include Michelle Bridges and Kayla Itsines.

The research, conducted through Pure Profile, saw 1,000 Australians surveyed – of whom were 51% female and 49% male.

Speaking yesterday at the SportAccord convention on Gold Coast, Louise Burke, Head of Nutrition Strategy at the Australian Institute of Sport, highlighted that as many as one in four supplements could contain banned substances that are not declared on the label.

Burke stated “we need to … encourage and support the supplement industry to avoid practices that lead to products containing banned substances - deliberately or via contamination.”

The St.George Bank research, conducted through Pure Profile, saw 1,000 Australians surveyed – of whom were 51% female and 49% male.

Related Articles

7th May 2019 - Governing bodies must add value to sport

25th September 2018 - Australians wasting $1.8 billion a year on unused gym memberships

5th March 2009 - Fitness Spending to See Least Cut Back

9th July 2014 - AIS releases sports supplement framework

31st July 2016 - Market embraces new non-synthetic nutritional supplement

28th September 2017 - Undeclared steroids found in sports supplements sold in Australia and New Zealand


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

Supreme Heating

Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…

read more

Aquatics / Environment / Recreation

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business