Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
Australians wasting $1.8 billion a year on unused gym memberships
With more than one in five Australian adults having a gym membership, new reports suggest that 27% of fitness club members visit less than once a week.
A poll for news.com.au also shows that about 553,000 Australian fitness club members don’t even go once a month, while 56% go at least twice a week
For those that are infrequent visitors, their wasted fees add up to a staggering $1.8 billion, according to finder.com.au.
Commenting on the findings, Latrobe University Centre for Sport and Social Impact Director Matthew Nicholson told news.com.au it was unsurprising so many didn’t use their memberships.
He advised "for many the gym is an environment full of the fear of judgment.
“There’s also a feeling of failure of keeping up that habit despite the research that shows keeping up that habit is extremely difficult.”
Nicholson suggested that for these people, keeping their memberships was a way of “cutting themselves a bit of slack”, adding "there is a vision of the healthier self for everyone.
“Maybe the promise of starting again is enough for keeping the membership going.”
Previous research from Fitness Australia found women were more likely than men to go to the gym.
The peak body also found financial hardship and time factors were some of the biggest reasons for people to give up their memberships.
Fitness Australia told news.com.au that 56% of people kept their gym memberships for longer than 12 months.
Finder has also published a gym comparison guide for consumers.
Click here for more information.
16th August 2018 - Fitness Australia launches 2019 Industry Awards
12th March 2018 - Australian fitness industry revenues to grow to $2.4 billion by 2022/23
18th January 2018 - Fitness Australia’s Bill Moore flags industry challenges for 2018
22nd October 2017 - Gemba shares new views on fitness industry retention
24th March 2017 - Fitness industry benefits from decline in sport participation
21st January 2016 - Membership retention lessons from 2015 that gyms need to know in 2016
23rd February 2015 - Australian gym market to reach saturation within five years
22nd January 2015 - Australians spending $8.5 billion annually on fitness
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!