Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Australian gym market to reach saturation within five years
Market saturation is expected to play a major part in the Australian gym and fitness centre market over the five years through 2019/20, with potential industry decline looming.
In a just released update to its report Gyms and Fitness Centres in Australia, market reaseach company IBISWorld has highlighted growing health consciousness among Australians over the past five years, with consumers becoming more aware of the effectiveness and benefits of physical activity.
Referring to new operators having changed the structure considerably over the five years through 2014 and the emergence of budget 24/7 gym chains, IBISWorld industry analyst David Whytcross explains “rising health awareness and obesity levels have triggered further uptakes of gym memberships.”
Whytcross cities the substitution by many consumers of their expensive full-service gym memberships for more affordable 24/7 gym memberships has limited the industry's revenue growth potential during this period.
These factors have all contributed to the industry being worth an estimated $1.31 billion in 2014/5, after growing at a compound annual rate of 3.3% over the past five years.
Whytcross adds “further growth has occurred through the expansion of more affordable gyms, which offset the discretionary spending decline during the economic downturn.”
Suggesting a “medium level” of market share concentration at the present time, the IBISWorld report predicts market saturation and industry decline over the five years through 2019/20 with membership uptake expected to fall as “consumer markets have already been tapped by niche gyms catering to all segments of the population … these include full-service gyms, women-only gyms and budget 24-hour gyms.”
Further substitution from full-service gyms to cheaper 24/7 gyms is also projected to cause revenue to drop although revenue decline is expected to move slowly, as an ageing population habituated to gyms continues to drive demand for full-service gyms.
For more information, click here to visit IBISWorld’s Gyms and Fitness Centres in Australia report page.
22nd January 2015 - AUSTRALIANS SPENDING $8.5 BILLION ANNUALLY ON FITNESS
5th December 2014 - FITNESS INDUSTRY BOOSTED BY HIGH DISCRETIONARY INCOMES AND HEALTH PROMOTION
11th February 2014 - IBISWORLD PREDICTS FLAT GROWTH IN FITNESS INDUSTRY THROUGH 2014
26th April 2012 - AGEING POPULATION PRESENTS OPPORTUNITES FOR FITNESS CLUBS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!