Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…read more
KX Pilates’ opens 50th franchise and first international studio
Award winning Australian fitness franchise, KX Pilates has this week celebrated two significant milestones with the opening of its 50th studio location in Hobart and the brand’s first international studio in Jakarta, Indonesia.
The brand was launched in 2010 and offers high-intensity, body-toning workouts in 50 minutes, combining elements of traditional pilates with the booming functional fitness movement.
Explaining that the milestone demonstrated the need for a viable and affordable alternative among fitness franchises, KX Pilates founder and Chief Executive Aaron Smith advised “we have identified the potential for between 120 and 150 KX locations across Australia and we have set ourselves a new goal to achieve that within the next five years.
“While we are keen to see the brand grow, we are also careful about oversaturation and expanding sustainably. As a company we are mindful that there is no value in opening double the number of studios required and for them to only half-fill, as it doesn't benefit our franchisees and it damages the brand.”
As a result, Smith and the brand carefully plotted the oversea expansion, earmarking South East Asia as a primary target for continued growth.
Smith added “having run KX Pilates retreats in Bali for a number of years I have become familiar with the market and recognized the potential for a boutique fitness offer like KX Pilates.
“We did our due diligence and found a local partner who we believe has the ability to help us reach at least 25 studios in Indonesia over the coming five years. We have a big vision for the future but everything we do is backed by thorough research and consultation.”
Smith identifies the secret to franchise success as being positive franchise recruitment, suggesting that a clear career path from trainer to owner to franchisee as being a strong contributor to growth.
He concluded “trainers make good franchisees because they believe in the product and align with the KX culture. We then guide them on their business journey to help set them up for success.
“I entered into franchising because I'm passionate about people achieving their dreams of owning their own business and reaching financial freedom.”
Locally, the 50th studio marks KX Pilates first venture into Tasmania, and is owned by cricketer Matthew Wade and his wife Julia, who has been a devoted KX fan since 2010.
Last year KX Pilates achieved an annual revenue of $20 million.
17th April 2018 - KX Pilates founder describes eight years of business growth
14th April 2018 - Women drive global growth of boutique fitness studios
21st July 2017 - KX Pilates makes a stand on sham contracting
20th April 2016 - Lower wage costs boost profitability of 24/7 gyms
28th September 2014 - KX Pilates expands with Sydney studio opening
27th February 2014 - KX Pilates franchises its high performance Pilates training
30th October 2013 - Fitness businesses acclaimed at franchise awards
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!