NZSki deploys quirky marketing campaign to showcase its three mountains

April 1, 2022

Marketing / Sport / Tourism /

NZSki has today launched a quirky marketing campaign influenced by popular reality TV show ‘Shark Tank’ to showcase its three mountain areas of Queenstown’s Coronet Peak, The Remarkables and Methven’s Mt Hutt.

With New Zealand’s first open-border ski season since 2019 in sight, the marketing team were keen to showcase a different side of its three mountains.

NZSki Chief Executive Paul Anderson is impressed with the result and notes “we created a bit of a different brief for our marketing team this year, we wanted to think outside the box, capture the imagination and highlight the passion and personalities of the people in the ski industry, Anderson says.

“Our mountain brands stem from our people and this is a fun way to showcase those personalities. It’s no secret our ski areas have got amazing facilities and terrain – but this campaign shows an emotional connection that skiers and riders will truly connect with.”

The campaign follows a ‘shark’, actress and local Queenstown rider Rachel Lea, to all three mountains – with each Ski Area Manager ‘pitching’ why their mountain is the ‘best’.

The catch? 3 Peak Season Pass holders don’t have to choose – they can have access to all three mountains.

The campaign is a play on reality TV Show Shark Tank where aspiring entrepreneurs from around the world pitch their business ideas to a panel of investors and persuade them to invest.

The campaign also features local sports stars; Olympic Alpine Skier Alice Robinson and Freeride World Tour Skier Blake Marshall.

Marketing Communications Manager Mel Tweedie can’t wait to see how the public react and add “traditionally ski industry campaigns revolve around the cinematic offerings our three Ski Areas have – big mountains and blue skies. But there was no doubt in my mind that we needed to change things up and send a message to the world ‘yes we have epic mountains, but we have so much more to offer.

“We wanted to challenge the status quo and I think we’ve done just that.”

NZSki’s earlybird campaign runs until 28^th April and includes 3 Peak Season Pass and other ski products.

Images from top: James McKenzie Mt Hutt Ski Area Manager pitching to the ‘shark’; Ross Lawrence The Remarkables Ski Area Manager pitching; Nigel Kerr Coronet Peak Ski Area Manager pitching

23rd April 2021 - Former Nazi’s name removed from Mt Hutt ski attractions

7th April 2021 - NZSki welcomes Australians back to New Zealand slopes this winter

18th September 2020 - Mt Hutt installs New Zealand’s first eight-seater chairlift

16th June 2020 - Mt Hutt becomes first ski resort in the Southern Hemisphere to open in 2020

1st December 2019 - Coronet Peak opens chairlifts for summer recreation

25th November 2019 - Mt Hutt named New Zealand’s best ski resort for fifth year

19th September 2019 - NZSki celebrates the return of kea to The Remarkables

17th June 2019 - Queenstown’s Coronet Peak marks 2019 ski season opening with new chairlifts and improved snowmaking

13th June 2019 - Record conditions and multi-million-dollar upgrades marked at Mt Hutt’s 2019 snow season opening

28th November 2018 - Fiona Boyer appointed to the role of General Manager Customer at NZSki

1st November 2018 - $35 million development plans announced for Coronet Peak and The Remarkables ahead of 2019 season

19th July 2018 - Coronet Peak opens New Zealand’s first ever Ice Castles experience

15th July 2018 - Burton Snowboards looks to celebrate 10 years of The Stash at The Remarkables

23rd March 2017 - The Remarkables skifield to install double lift enclosure

3rd November 2016 - NZSki retains 2016 season pass prices for 2017

23rd June 2016 - Snow and fun mark season opening at The Remarkables ski area

7th May 2016 - The Remarkables ready for the winter

23rd December 2015 - NZSki season passes aimed at increasing snow sports participation

12th July 2015 - Alpine Medical Services begins service provision at Coronet Peak and The Remarkables ski areas

29th June 2015 - Bluebird opening at The Remarkables celebrates great snow and new base building

17th March 2015 - Further developments at The Remarkables ski area in preparation for fast approaching winter

21st June 2013 - NZSki appoints new chief executive

8th June 2010 - Coronet Peak introduces revolutionary NZSki RFID technology

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