Latest News

Back to Latest News back

 

New ticketing initiatives drive increased attendances at Shanghai Tennis Masters

New ticketing initiatives drive increased attendances at Shanghai Tennis Masters
October 17, 2019

A 20% rise in attendances at the 2019 Shanghai Tennis Masters have been driven by new ticketing initiatives adopted by the organisers.

The 11th edition of the event held at the Qizhong Tennis Centre, which welcomed 150,000 attendees, featured new ticket-vending mechanism and the introduction of separate day and night session tickets.

Yang Yibin, Vice-General Manager of event organiser Juss Sports Group, explained “the mechanism has proved to be a success. Day-session tickets sold better than what we expected, and the total ticket receipts saw a 30% increase from last year.

“Those who were only able to make it to the evening matches could get a night-session ticket at a cheaper price than a whole-day ticket, while day-session tickets went into the hands of those who could make it. The increase in audience numbers obviously benefits our sponsors, as well.”

The event, which ran from 6th to 13th October, is Asia’s only ATP Masters 1000 tournament.

Believing that the tournament was becoming less reliant on the success of stars like Roger Federer, who has “always been a ticket box guarantee” in China, Yang added “ee have cultivated a mature fan base.

“A lot of fans would arrange their time according to our schedule and book tickets early no matter who they would see. They have shown recognition for the tournament and the sport itself.”

With 20% of attending fans this year coming from outside Shanghai, and half of these were from overseas, Yang concluded “we have also been inviting journalists from Europe, Singapore, and some South east Asian countries that we value as important tennis markets for Shanghai so as to increase the influence of our tournament.

“The Shanghai event has also become a model for domestic tennis tournament organisers, who send their representatives to learn from us.”

Image: Roger Federer at the 2019 Shanghai Tennis Masters.

Related Articles

4th June 2019 - Undeterred by declining numbers for Shanghai fixture, AFL looks to expand presence in China

22nd March 2019 - Trade mission launched to showcase Victorian Sports Industry

15th March 2019 - New Olympic Sports Centre opens in Shanghai satellite city

28th February 2019 - World Leisure invites entries for 2019 International Innovation Prize

15th February 2019 - News report suggests few Chinese sports venues are profitable

9th February 2019 - New Zhengzhou tennis complex to host WTA tour event

12th January 2018 - Shanghai Municipality to build eight new professional sports stadia by 2035

5th September 2017 - Gemba Chief Executive calls for a fifth tennis Grand Slam in China

11th October 2016 - Australian Open organisers look to enhance links with Asia for 2017 tournament

12th July 2016 - Malaysia farewells another international sporting event

21st June 2016 - Chinese professional sports market to reach US$242 billion by 2025

6th November 2015 - Populous designed Zhuhai tennis venue hosts its first international event

2nd June 2010 - ATP says tennis in China is ready for take-off


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business