AusLeisure

The Victorian Government has today launched a major trade mission in its continued pursuit for a bigger share of the $US300 billion Chinese sports industry. The mission will showcase Victoria’s sports industry and lifestyle offering to China-based partners and potential investors.

Victorian Minister for Jobs, Innovation and Trade Martin Pakula announced the major trade mission at the AFL 2019 China Game launch, set to take place on 2nd June in Shanghai between St Kilda and Port Adelaide.

With the global sports industry valued at more than $1 trillion per annum and growing faster than global GDP, Victoria’s globally competitive companies are well placed to meet the demands of the booming sector.

A five-year national plan is underway in China to build thousands of new sporting facilities and to develop innovative sports technologies.

China’s fast-growing sports sector, which is tipped to reach more than $800 billion by 2025, presents real opportunities for Victorian expertise and capability in all stages of the major sporting event life cycle.

Minister Pakula noted “I’m thrilled to be one of the 11,000 fans expected in Shanghai to watch the Saints take on Port, and look forward to showcasing Victoria’s sporting capabilities to China as part of the trade mission.”

Related Articles

8th March 2019 - AFL growth initiatives result in profit increase

15th February 2019 - News report suggests few Chinese sports venues are profitable

7th February 2019 - VicHealth grants to encourage community sport programs

28th February 2019 - AFL Victoria advises of record participation figures

10th December 2018 - Latest VicHealth funding helps local sports clubs achieve their goals 

29th October 2018 - AFL makes ongoing commitment to Shanghai fixture

29th October 2018 - Funding boost for grassroots sport in Ballarat and Moorabool

11th June 2018 - New awards to recognise achievements in sport technology in Australia and New Zealand

19th May 2018 - Victorian Government wants Melbourne club in future AFL fixtures in China

16th May 2018 - AFL Shanghai fixture part of wider sporting diplomacy

13th March 2018 - Hawthorn President Jeff Kennett slams AFL’s international expansion plans

14th August 2016 - ASTN accesses investment funds for sports technology entrepreneurs

15th April 2014 - Austrade seeks industry input on tourism infrastructure

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.