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Victoria generates Australia’s highest live performance revenues and attendances

Victoria generates Australia’s highest live performance revenues and attendances
October 26, 2018

Victoria has taken the mantle of having the largest industry share for revenue and attendance in Australia, according to Live Performance Australia’s 2017 Ticket Attendance and Revenue Report.

The Report shows that between 2016 and 2017, Victoria saw revenue increase by 45.3% to $639.9 million and attendances increase by 35.6% to 7.4 million.

While the state’s share of national population is only 26%, Victoria generated the highest nationwide revenue and attendance at 33%. Notably, Victorians spent $100 per person on live performance, compared to national average spend of $76 per person.

Growth in major contemporary music concerts, musicals, circus and physical theatre and performance were behind Victoria’s phenomenal rise. 

Victoria has again proved itself as the musical theatre capital, with more than 1.9 million people in Victoria attending a production compared with 1.2 million in NSW. Victoria saw acclaimed theatre take centre stage over the reporting period including The Book of Mormon, My Fair Lady and Aladdin.

Contemporary Music experienced an increase of 97.3% in revenue and 60.6% in attendance, driven by performances by major international artists such as Adele, Paul McCartney, Guns N' Roses, Bruce Springsteen and Justin Bieber.

In April, this year the Melbourne Live Music Census found that Melbourne had more live music venues per capita than any other city in the world.

Visit Victoria Chief Executive Peter Bingeman said that he was immensely proud of the results for Victoria and congratulated Live Performance Australia for their ongoing work with industry.

Bingeman commented “music and live performance are the heartbeat of Victoria. The creative industries not only support talented artists but also represent the lifeblood of our cultural scene, venues and restaurants throughout the city and across the state.

"It’s important that we don’t take these results for granted, we’re working hard to build capacity within the industry and will continue to acquire and support world-class events, artists and theatre shows when they come to Victoria.”

Across the country the live performance industry generated $1.9 billion in revenue and 23 million in attendance. 

Produced annually since 2004, the Ticket Attendance and Revenue Report is the most comprehensive and reliable survey of ticket sales and attendance for Australian live performance events.

Image: The Book of Mormon.

Related Articles

25th October 2018 - Live Performance industry breaks all records through 2017

7th October 2018 - Victoria benefits from cultural tourism boom

28th September 2018 - Melbourne Theatre Company announces major partnership with ANZ

24th September 2018 - Greater Melbourne’s first ever Destination Management Visitor Plan gets industry unveiling

24th September 2018 - Live Nation names new General Manager for Melbourne’s Palais Theatre plus funding for 13 community projects

22nd May 2018 - Melbourne snatches future Helpmann Awards ceremonies from Sydney

1st May 2018 - Live Performance Australia calls for NSW Government action on Sydney’s Theatre Royal

18th December 2017 - Budget submission calls for Federal Government backing for live performance

15th November 2017 - Live Performance Australia calls on Australian Parliament to act on marriage equality

4th May 2017 - Live Performance Australia calls for Federal Government to ‘Stop the Bots’

16th June 2016 - Live Performance Australia awaits Coalition to deliver a plan for live performance industry

21st April 2016 - Live Performance Australia calls for Federal Government to hand back arts funds

17th June 2015 - Victorian Premier vows to fight for every major event ‘worth taking’

16th March 2015 - Melbourne’s Margaret Court Arena emerges as a new venue for live music

1st December 2014 - Investor backs new 1,130 seat theatre space in Melbourne

11th September 2014 - Live Performance Australia backs venue energy efficiency initiative

20th August 2013 - Live Performance Australia highlights policy priorities for 2013 Federal Election

28th July 2009 - Helpmann Awards celebrate live performance


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