Latest News

Back to Latest News back

 

Greater Melbourne’s first ever Destination Management Visitor Plan gets industry unveiling

Greater Melbourne’s first ever Destination Management Visitor Plan gets industry unveiling
September 24, 2018

Representatives from across Greater Melbourne’s tourism industry were on hand today at the official launch of Greater Melbourne’s first Destination Management Visitor Plan.

The result of collaborative efforts between key organisations and industry leaders, working to further Melbourne’s profile as a visitor destination of choice both locally and globally, the Plan is structured according to six strategic themes, which provides a list of recommendations to improve and grow the visitor economy not just in inner Melbourne but across Greater Melbourne’s vibrant neighourhoods.

A blueprint to ensure that growth is supported though a collaborative whole-of-industry approach, the Plan results from Destination Melbourne collaborating with local councils from across Greater Melbourne along with Victorian Government partners from Visit Victoria, Transport for Victoria, Investor Engagement from the Department of Economic Development, Transport, Resources and Jobs.

Compiled over the past 18 months, grant funding for the strategic city-wide project was also received through the Australian Government’s Tourism Demand-Driver Infrastructure Program, administered by the Victorian State Government.

The development of the Plan included detailed stakeholder engagement and intensive visitor research - the largest piece of research ever undertaken of visitors in a destination.

Since 2017, 10 workshops and over 60 individual stakeholder consultations have been held, followed by 35 individual online submissions, over 2500 domestic and international visitor interviews and more than 1800 local Melburnian interviews regarding their role as hosts to visiting friends and relatives.

Valuable insights from this research formed the basis of the Plan and the recommendations within it.

Introducing the Plan, Destination Melbourne Chief Executive, Laura Cavallo explained “at its core, a Destination Management Visitor Plan is a vision for growth and a shared belief that developing our world class destination is not only achievable but also desirable. More than that, the DMVP is the strategic roadmap for how we will get there.”

Highlighting that Greater Melbourne’s unique blend of people, place, lifestyle, parks and gardens, history, sports, food and arts and culture, are what make up the iconic brand that is unmistakably Melbourne, Cavallo added “Melbourne is changing at a rapid rate. For this city to retain its visitor appeal, we welcome this strategic framework to guide the visitor industry along a path of sustainable growth, collaboration and improved economic outcomes for all tourism and community stakeholders.”

Click here to access the Destination Management Visitor Plan’s Executive Summary.

Related Articles

19th September 2018 - Fed Square’s new giant screen set for use as AFL finals live viewing site

30th August 2018 - Gumbuya World to embark on second and third stage expansions

20th February 2018 - Destination Melbourne looks to back tourism businesses

4th August 2018 - Destination Melbourne rebrands and revamps popular Industry Exchange event

6th June 2018 - Major events boost Melbourne’s economy

27th April 2018 - Visit Victoria welcomes continued Government investment in tourism and events

16th April 2018 - Melbourne LIVE forum to explain uniqueness of Melbourne’s tourism industry

9th September 2017 - Melbourne Tourism Week aims to make Victoria’s capital the most visitable city in the world

5th May 2017 - Behind the scenes in transforming the ‘most liveable’ city to the ‘most visitable’

18th May 2016 - Inaugural Chief Executive appointed to lead Visit Victoria

3rd May 2016 - Destination Melbourne introduces new Live Tourism Forum

13th December 2015 - Funfields opens new Kraken Racer speed slide and childrens rides


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business