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FFA advises of record digital fan engagement for 2019/20 A-League

FFA advises of record digital fan engagement for 2019/20 A-League
August 23, 2020

With its Finals Series having commenced this weekend, Football Federation Australia (FFA) has advised that the 2019/20 A-League season has generated record digital fan engagement figures.

Advising that numbers are a strong indicator of the health of the A-League and the commitment of loyal fans, FFA Head of Leagues, Greg O’Rourke explained “year on year, the Hyundai A-League has seen a 30% growth in digital followers and a 15% increase in engagements also over that time.”

Fan engagement was identified by the FFA as one of the key elements of its XI principles to assist the "transformation of Australian football".

Linked to this is the the Matildas engagement with fans being a factor that places them among Australia’s favourite national sporting teams.

Last year, Australia's national women's football team topped the BenchMark EC Ladder, a survey conducted by True North Research to gauge the emotional connection fans have with their teams.

Speaking last month, FFA Chief Executive, James Johnson reflected on the impact of COVID-19, stating "this period has forced many sports, including football, to evolve the way in which they communicate with fans, and innovate their matchday and non-matchday offerings.

“The digital disruption prompted by the pandemic will accelerate some evolutions to the game day experience moving forward."

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8th August 2020 - FFA name head of Australia’s 2023 Women’s World Cup office

7th July 2020 - Microsoft partners with ONE Championship to deliver new digital fan engagement experiences

2nd July 2020 - FFA discussion paper looks to start the transformation of football in Australia

19th June 2020 - FFA agrees new broadcast deal with A-League 2020/21 season set for winter finish

15th June 2020 - FFA Women’s Football Council releases Business Case to transform women’s football

13th May 2020 - FFA set lose $6 million sponsorship with major A-League sponsor Hyundai

2nd May 2020 - FFA supports measures released for resumption of grassroots and elite sport

27th April 2020 - FFA appoint former stars to game development panel

23rd April 2020 - FFA extends postponement of the Hyundai A-League

5th April 2020 - FAN+ and Benchvote partner to deliver fan engagement opportunities

30th March 2020 - FFA announces 70% staff cut due to COVID-19

24th March 2020 - FFA announces suspension of A-League season

24th June 2019 - Lack of female football facilities threatens development of future Matildas in Victoria

17th September 2018 - FFA looks to introduce new A-League fan engagement initiatives

14th May 2018 - New program to help develop up and coming Matildas

11th May 2018 - FFA looks to enhance fan engagement with new digital strategy partnership

27th December 2017 - Microsoft shares sport fan engagement learnings

30th October 2015 - FFA announces major changes in Digital and Fan Engagement

10th June 2015 - Seattle Sounders fan engagement leader to address 2015 Sports Fan Summit


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