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read moreWith the former Confederation of Australian Motorsport (CAMS) having changed its trading name to Motorsport Australia as of 1st January, the adoption of the new brand is nearly complete.
As announced at last year’s Bathurst 1000, the change aims to bring the organisation into line with many other peak sporting bodies and further improve motorsport’s standing in Australia to a new audience, highlighting its work to governments and corporate partners around the country.
Explaining the change, a Motorsport Australia statement advises “the role of the organisation has significantly changed in recent years.
“No longer does CAMS just issue licences and organise officials (and) like all governing bodies (now) there many varied roles across all disciplines and are responsible for running a number of events and Championships, like the Shannons Motorsport Australia Championships, the Motorsport Australia Rally Championship and the Motorsport Australia Off Road Championship to name just three.”
One of the most noticeable changes sees a new website - motorsport.org.au - now operating with anyone visiting the former cams.com.au site being now automatically redirected to the new site.
Motorsport Australia emphasises that:
• Licence holders do not need a new licence issued on 1st January, as licences expire in 2020, with holders to receive a new Motorsport Australia branded licence upon renewal
• Logbooks remain current and do also not need to be replaced, stickers will be available to cover the existing CAMS logo with Motorsport Australia branding
• Any insurance cover issued through CAMS into 2020 also remains current and automatically carries over to Motorsport Australia on 1st January
The body adds “we understand that the CAMS logo may remain on existing signage in early 2020, as this is a transition period we will work with affiliated clubs and venues to ensure these are changed as necessary.”
Meanwhile, Motorsport Australia House, the new national office in the Melbourne suburb of Canterbury which also features a physical home for the Australian Motor Sport Hall of Fame, was recently opened following the sale of the organisation’s old Malvern East headquarters.
Motorsport Australia added “the storied history of CAMS will certainly not be forgotten in this changeover, with this history a key part of everything Motorsport Australia will be about in 2020 and beyond.
“This includes the new Motorsport Australia logo which has utilised part of the CAMS branding as a tribute to our long and decorated history.”
Images: Motorsport Australia's new branding (top) and body's new national office in Melbourne - Motorsport Australia House,(below).
2nd January 2020 - Margot Foster named Motorsport Australia Vice President
14th October 2019 - Confederation of Australian Motor Sport to rebrand for new era
5th September 2019 - Low grid numbers sees CAMS axe Formula 4
1st September 2019 - Motorsport Park boosts Tailem Bend’s economy
22nd August 2019 - Western Australian Government releases state Motorsport Strategy to help drive industry’s future
16th July 2019 - Adelaide 500 retains status as Australia’s largest domestic ticketed motorsport event
28th May 2019 - Motorsport given green light in Kalgoorlie
25th February 2019 - NSW Government backs Supercars return to Sydney Motorsport Park
11th October 2018 - New women-only motorsport series aims to develop future Formula 1 stars
6th August 2018 - Workshop sees stakeholders drive future Western Australian Motorsport Strategy forward
27th December 2017 - Motorsports facilities to boost Goulburn economy
29th April 2016 - SA Motorsport Park plan wins Excellence in Local Economic Development award
11th March 2016 - Rally Australia team members awarded at CAMS gala
26th November 2014 - CAMS reveals motor sport contributes $2.7 billion to the Australian economy
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