Belgravia Group’s Jump! Swim Schools brands opens new franchises

November 23, 2021

Making the most of rising demands for swimming lessons, Jump! Swim Schools has advised that it is opening four new sites in November with new locations at Mernda West, Noble Park and Caroline Springs in Victoria as well as Richlands in Queensland.

With the franchise having been rescued by the Belgravia Group in 2019, becoming part of its Belgravia Kids (BK) business, it has now expanded to a post-lockdown network of more than 50 swim school locations across the country.

It also has three sites are in development at Armstrong Creek and Tarneit in Victoria, and Marsden Park in NSW.

The brand has reported a 10% rise in enrolments since lockdown easing in NSW and in Victoria, with November enrolments having risen 34% when compared to the same time last year.

Advising that enrolments are up 43% across the network since the group was acquired by Belgravia Leisure, Jump! Swim School Chief Executive, Mark Collins stated “the number of new franchise enquiries has also risen significantly. This is due to a range of different factor and motivations. Some people are looking to find better work-life balance after lockdowns, some are looking to diversify their businesses, others are looking to do something more meaningful and rewarding.”

Having at the beginning of the year announced a relaunch of the franchise recruitment process, Collins added that post-lockdown the franchise business is ready to continue with expansion, noting “we’re in growth mode - swim schools can barely keep up with demand and we’re eager to find more like-minded franchisees to partner with as we growth the network.”

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18th November 2021 - SwimSAFER Week research reveals more than half of Australian children not learning to swim

15th November 2021 - Royal Life Saving highlights ‘tens of thousands’ of job vacancies for lifeguards and swim teachers

14th November 2021 - Opinion: Are today’s aquatic recreation centres really serving the community?

14th November 2021 - IAKS releases project case studies from aquatic centres around the world

12th November 2021 - New Royal Life Saving research shows social impact of the aquatic industry

11th November 2021 - Swimplex Aquatics stays busy despite the challenges of the last 20 months

9th November 2021 - Belgravia Leisure’s NSW aquatic facilities receive exceptional Royal Life Saving safety score

1st November 2021 - ASSA launches Countdown to Summer Series swim safety campaign

5th October 2021 - Former MSAC head Simon Weatherill appointed interim AUSTSWIM Chief Executive

22nd September 2021 - Royal Life Saving announces new partnership program for swim schools

9th September 2021 - BK’s Gymnastics to open first Queensland centre

8th September 2021 - Water Polo Australia partners with Belgravia Group to promote long-term growth

3rd September 2021 - 400 delegates from 20 countries dial in to Australian Swim Schools Association’s 2021 Conference

31st July 2021 - BK’s Gymnastics enters joint venture for Queensland expansion

25th May 2021 - Jump! Swim Schools franchisor fined $23 million with founder banned from starting new franchises

10th May 2021 - Belgravia Group launches franchise model for BK’s Gymnastics brand

17th February 2021 - JUMP! Swim Schools report strong start to 2021

24th December 2020 - Belgravia Kids to open sixth gymnastic facility in Melbourne in January 2021

22nd December 2020 - Sports Community acquired by Belgravia Group in bid to reverse post-COVID downturn in sport volunteers

26th February 2020 - Belgravia Kids Chief Executive explains the acquisition of Jump! Swim Schools business

10th February 2020 - JUMP! Swim Schools experiencing solid growth

1st October 2019 - Belgravia Group assumes ownership of additional JUMP! Swim Schools businesses

18th July 2019 - Belgravia Group steps in to avert Jumps swim schools liquidation

9th July 2019 - Second Jump Swim entity faces liquidation

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