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BK’s Gymnastics enters joint venture for Queensland expansion

BK’s Gymnastics enters joint venture for Queensland expansion
July 31, 2021

BK’s Gymnastics has entered into a joint venture with Toowoomba-based Allstars to expand in Queensland.

Part of the Belgravia Group, BK’s Gymnastics is a growing franchise network of speciality children’s gymnastics centres.

The partnership with Allstars, an established gymnastics club in Toowoomba, will see current owner Vicki Flamsteed become the Queensland Chief Executive of the new joint venture.

Allstars in the largest gymnastics centre in the region with more than 1200 participants per week and will now be 50% owned by BK’s Gymnastics.

In her new role with the Queensland joint venture, Flamsteed will be responsible for the strategy to grow the BK’s Gymnastics business throughout the state.

Richlands and Springfield are the first new sites earmarked to open in Queensland, with Richlands being a children’s ‘super leisure centre’ featuring an indoor pool offering children’s swimming lessons under the same roof as the gymnastics classes.

Explaining that the network has seen a major growth in memberships over the last two years and looked forward to expanding its reach into Queensland and giving the brand a more national presence, BK’s Gymnastics Chief Executive, Mark Rendell stated “we have a new site in Caroline Springs, Melbourne, opening in July and we’re on track to secure the target of 10 new franchise sites in 2021.

“Heading further north was the natural next step for BK’s Gymnastics and partnering with an established business who has an understanding of the local market will greatly assist this growth.”

Advising that the significant growth of gymnastics is thanks to the benefits the sport provides to kids of all ages, Flamsteed added “it’s not surprising that gymnastics has moved into the top three sports in the country for kids. Many in the industry, including BK’s Gymnastics, have been working hard to make the sport more accessible and provide programs for younger kids and a progressive pathway through the sport as kids grow.

“Gymnastics is no longer the highly competitive and serious sport that it once was. Those who want to compete can, but there are also many accessible and fun programs for kids of all ages.

“Gymnastics provides base skills like coordination and balance that all children can benefit from. No matter what other sports you do, gymnastics can assist you to improve your skills.

“I’m very excited about what comes next and look forward to helping to grow gymnastics further throughout Queensland so that more children have the opportunity to enjoy the benefits the sport provides.”

BK’s Gymnastics is offering franchise locations Australia-wide with existing indoor sports centres or buildings able to be converted into a BK’s Gymnastics centre.

Recent data from Sports Australia’s AusPlay survey notes gymnastics as the third most popular sport in the country for children under 12 years.

Established in 2019, BK’s Gymnastics offers classes suitable for kids from three months old at locations in Melbourne and Sydney.

Click here for more information.

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